Discourse of Love from Coach Jibb Facebook Page

Abstract

This research aims to study the strategies of Love Discourse from Coach Jibb Facebook Page, emphasizing text analysis using Fairclough is critical discourse analysis conceptual framework, which is the study of the relationship between language dimension and social dimension. The research data was gathered 213 message from January 2019 – December 2020.

The results of the study consist of 1) Text five language usage, namely two types of references: citing reasons and citing overall people. Fundamental usage with two features: facts and comments. Five categories of modality usage including prohibited words, denial usage, using instructions, coercion lexical usage and belief lexical usage. Using rhetorical questions and characteristics of metaphor usage. All of these language usage strategies reflect how the author has the ability to suggest a variety of perspectives, resulting in having numerous admirers and followers. 2) Discursive Practices. And 3) Socio-cultural Practices.