Journal of Humanities and Social Sciences University of Phayao

National Cultures and Management in Organization

Fri, 27 Nov 2020 10:00:54 +0700

บทความทางวิชาการนี้กล่าวถึงความหมายของวัฒนธรรมที่มีความหลากหลาย ตามพื้นฐานและการศึกษาของนักวิชาการจำนวนมาแต่มีการสังเคราะห์ความหมายที่หลากหลายนั้นโดยผู้เรียบเรียง ขณะเดียวกันได้ให้ความหมายและองค์ประกอบของการจัดการและกล่าวถึงระดับของวัฒนธรรมที่แบ่งออกเป็นวัฒนธรรมระดับชาติ ระดับธุรกิจและระดับองค์การ จากนั้นได้เชื่อมโยงอิทธิพลของวัฒนธรรมที่มีต่อการจัดการในองค์การซึ่งแบ่งออกเป็นวัฒนธรรมกับการวางแผนซึ่งเน้นที่การวางแผนเชิงกลยุทธ์ การจัดองค์การ โดยอธิบายวิธีการจัดองค์การตามการศึกษามิติทางวัฒนธรรมของฮอฟสตีด ต่อมากล่าวถึงผลกระทบของวัฒนธรรมที่มีผลต่อการปรับตัวของผู้นำองค์การและกล่าวถึงทักษะและความสามารถที่จำเป็นเพื่อประสิทธิภาพการทำงานของผู้นำเมื่อทำงานในวัฒนธรรมที่แตกต่าง นอกจากนั้น ยังได้กล่าวถึงผลกระทบของวัฒนธรรมที่มีต่อการจูงใจและการทำงานเป็นทีมในองค์การ อันก่อให้เกิดประโยชน์กับองค์การที่มีวัฒนธรรมหลากหลาย

Model of Students Affairs Administration to Develop the 21st Century Learning Skills of Autonomous University.

ภคภรณ์ ก่อเกิด, Thidawan Unkong, Sombat Nopparak, Nantima Nakapong — Fri, 06 Sep 2019 00:00:00 +0700

The purpose of this research was to study the components of the model of students affairs administration to develop the 21^st century learning skills of autonomous university. Which was divided into 2 steps, namely, step 1 is analysis, synthesis of documents and related research (Content Analysis) and step 2, exploratory factor analysis. Study by handing out questionnaires to from the population of 21 autonomous university from 56 locations nationwide divided into 2 groups: the first group; namely the student affairs department manager, the director of the student affairs department, the staff of the student affairs department at the university level and the faculty of 315 were obtained by purposive random sampling. The actual questionnaires were collected for 143 copies and the second group of students: namely, general students and students who are on the agenda of the student organization management committee of 420 people, obtained by convenience sampling by receiving 377 actual collected questionnaires. Total are 520 copies.

The results of the research found that, the components of student affairs administration can be divided into 2 areas: 1) Student services, consisting of service and student welfare, scholarship, career and recruitment guidance, student discipline, administrative and sports 2) Student development consists of Student activities. And the exploratory factor analysis found that, the components of student affairs administration can be divided into 2 sides: Student services consists of services and student welfare, career and recruitment guidance, student discipline, administration, physical health care, counseling and mental health care and information technology. As for student development, it consists of student activities. There were additional learning skills in the 21^st century in 5 skills: Learning skills, Creative and Innovation skills, Information & Media and technology skills, Life and Career skills and Moral & Ethical and volunteer skills.

Developing GROUPS Model for Learning English Communication Skills: Kamphaeng Phet Rajabhat University, Maesot

Thirawit Praimahaniyom, Banjong Chairinkom — Tue, 24 Nov 2020 15:21:33 +0700

This study aimed 1) to develop GROUPS Model for learning English communication skill, 2) to investigate the effectiveness of the GROUPS Model in developing learners’ English communication skill and 3) to identify the students’ satisfaction towards GROUPS Model at Kamphaeng Phet Rajabhat University, Maesot. The subjects were two groups; the first group, in a needs assessment step, consisted of 11 experts from different universities, 256 English students and 124 English graduates of Kamphaeng Phet Rajabhat University, 51 English teachers, and 71 employers in Maesot District, Tak Province via simple and convenient technique samplings. The second group, in a pilot study step, composed of 35 learners, including; 18 Accounting students, 17 English students via a simple random in the 2nd semester, the academic year of 2016 at Kamphaeng Phet Rajabhat University, Maesot. The research tools were a needs assessment questionnaire, an achievement test and a questionnaire. Quantitative data was analyzed using descriptive statistics: Mean ( ), and Standard Deviation (S.D.) while the content analysis was applied for qualitative one. The findings were as follows. 1) To develop GROUPS Model for learning English communication skill, it indicated that needs assessment in overall it was at “High” (x=3.56) while the experts’ opinions towards the GROUPS Model and lesson plan were at “Most congruence” (x=4.44 and 4.47). 2) To investigate the effectiveness of the GROUPS Model, it revealed that the GROUPS Model achievement test mean scores, in overall it was at “Good” (x=2.56), and the English performance achievement test mean scores in overall it was at “Good” (x=2.81). 3) To identify the students’ satisfaction towards GROUPS Model, it discovered that in overall it was at “High” (x=3.63).

Lesson - Learned of Success in Chinese Teaching – Learning of Confucius classroom, Phuket Wittayalai School

พิชัย แก้วบุตร — Tue, 24 Nov 2020 15:25:13 +0700

The objectives of this research is to study and analyze all factors in various aspects which resulted effectively to the teaching - learning management of the Confucius Classroom at Phuket Wittayalai school and is accepted widely. The research found that the factors which effect the Chinese teaching - learning at Confucius Classroom, Phuket Wittayalai School is effectively and widely accepted are divided into 3 factors as follows; 1) Internal factors, Confucius Classroom, Phuket Wittayalai School has arranged the obvious and intensive Chinese curriculum, teaching - learning course is up to date and reach the needs of learners, parents and communities, including get the internal strong support into the same direction. 2) External factors, Phuket Wittayalai Confucius Classroom is located on the stronghold, its geographic is on the natural environment surrounded are suitable for the learners to study Chinese. Besides that, many agencies from the public, the private, the association and the federation authority in Phuket also strongly support the Chinese teaching – learning. Lots of opportunities for students to show their full abilities on Chinese and Chinese culture and other special talents, these actions impact the good image of teaching – learning of the Confucius Classroom, Phuket Wittayalai School and are accepted widely. And 3) Others factors as Phuket Wittayalai Confucius Classroom was appointed to be responsible for the Center to Promote Chinese teaching – learning and Confucius Classroom respectively. Confucius Classroom, Phuket Wittayalai School also has various education resources, having cooperative program both within and outside the country as a partnership school resulting the completeness of Chinese teaching - learning at Phuket Wittayalai Confucius Classroom.

Factors influencing on selecting of research topics: Case study of Fourth-year undergraduate, Academic year 2018, Thai language students, Faculty of Liberal Arts, University of Phayao

Warunya Yingyongsak — Tue, 24 Nov 2020 15:25:51 +0700

The purpose of this research was to analyze factors influencing on selecting the research topics of the Fourth-year undergraduate, Academic year 2018, Thai language students, Faculty of Liberal Arts, University of Phayao. The instrument of this research was a set of questionnaire. The participants of this study were the Fourth-year undergraduate, Academic year 2018, Thai language students, Faculty of Liberal Arts, University of Phayao. The samples were selected by using purposive sampling; 137 students. The data were analyzed by frequency, percentage, mean, and standard deviation. To know the factors influencing the research topic selection of students and have analyzed the results into data to guide and develop teaching and learning correctly and appropriately in accordance with the needs of learners.

The results showed that

Background information revealed that most of the respondents were female 85.40%; male 14.60%, aged were 22 yrs 72.26%; 21 yrs 27.74%, GPA was between 3.01 and 3.50 45.99%, and the most favorite and good at courses were Literature 39.42.
Factors influencing on selecting the research topics showed that the most influencing factor was Independent Study Advisor factor with mean score at the high level
(= 4.09), followed by Students factor with mean score at the high level (= 3.99), Environment and Current Values factor with mean score at the high level (= 3.91), and the lowest influencing factor was Friends and Seniors factor with the mean score at the low level (= 2.40), respectively.

Structures of Pali and Sanskrit Compound Words in Mahajati Khamluang

Sarawut Lorde, Natthawadee Thumkhan — Tue, 24 Nov 2020 15:59:04 +0700

This research aims to analyze structures of Pali and Sanskrit compound Words (samasa words) in Mahajati Khamluang in terms of numbers of combined words, word formations, and parts of speech of combined words. Data were collected from a glossary of Thai literature dictionary in the Ayutthaya period ‘Mahajati Khamluang’ published by the Royal Institute. The glossary is alphabetized from a Thai consonant letter ‘ko kai’ to ‘ho nok huk’ (ก-ฮ). There were 107 compound words and their structures were analyzed. The results of this research were presented in descriptive method with statistics.

The study indicated that the structures of compound words can be classified into 3 groups: 1) two-word compound words which were divided into 5 main types 2) three-word compound words which were divided into 7 main types 3) four-word compound words which were divided into 2 main types. The structure mostly found of each group was namely 1) noun + noun 2) noun + noun + noun 3) noun + noun + noun + adjective and adjective + noun + adjective + noun. Considering the proportion of three groups of compound words structures, it was found that the structure of two-word compound words was the largest proportion. Three-word compound words and four-word compound words were ranked second and third respectively.

The Novel “Amata”: An Analysis of Immortality According to the Principles of The Three Characteristics in Buddhism and Scientific

Dechawat Suwannamas, Maneenuch Meekhum, Apinya Promsa, Khwanchanok Naijarun — Tue, 24 Nov 2020 16:07:08 +0700

This research had as objectives to: 1) study the relationship between immortality from the perspective of Buddhism and science, 2) to study the differences between immortality from the perspective of Buddhism and science from the novel about “Amata” of Wimon Saininuan. This study was a qualitative research. Data were analyzed using descriptive analysis. The research results found that immortality from the Buddhism and science perspective has a relationship as follows: Tilakkhana (the three characteristics) from the Aniccata (impermanence) in Buddhism and cloning from the science perspective see physical deterioration in the human body. Dukkhata (state of suffering) in Buddhism and cloning from the science perspective say that the physical deterioration in the human body with time makes humans uncomfortable, Stress and Conflict. Anatta (soullessness) perspective in Buddhism and cloning from the science perspective, tries to search for ways and solutions to create comfort and make the human being not sad and not distressed. The Novel concentrates on the human body. Therefore, Tilakkhana following the Buddhism perspective and Cloning from the science perspective has a relationship as all of them are concern about the existence of the body to make humans immortal, but they differ in their processes and practice. Buddhism teaches humans to accept things the way they happen in order enter nirvana (Niphphan) but the scientist think that humans can overcome the physical deteriorations in the human body. Therefore, they search and invent cloning to meet human needs make humans immortal.

The correlation between organization atmosphere and job satisfaction of university officers, University of Phayao

Nalinthorn Kullapatset, Santi Buranachart, Numfon Gunma — Fri, 27 Nov 2020 10:06:17 +0700

The study aims to investigate the organization atmosphere in university office, the satisfying factors on working as well as the relationship between the two factors among the officers working for the University of Phayao. The 254 samples out of 725 population, working during 2018 fiscal year, are collected by Simple Randon-Sampling method of Krejcie and Morgan. The research instrument is Likert’s five scales rating questionnaire. Frequency, percentage, mean, standard deviation and Pearson’s Product Moment Coefficient Correlation are used to analyze the collected data.

The result reveals that 1). In terms of the organization atmosphere at work, the co-operation among the workers in the office, the participation in making decision, the enthusiastic factors on working, the innovation & technology facilitating in working, the expectation of effective work result and the organization management are at average level. 2) Salary & welfare, working environment, trust & respect on working from the colleagues, job promotion and job stability also indicate the average satisfaction among the university staff. 3) The correlation between organization atmosphere and job satisfaction is considered to be statistically significantly at 0.05%.

A Study of the Relationship between Personality, Lifestyles, and Achievement Motivation of University Students in Bangkok

Manasanan Hatthasak — Fri, 27 Nov 2020 10:34:29 +0700

The aims of this research is to investigate the relationship between personal data, personality, lifestyles, and achievement motivation of university students and to develop prediction equations of the students’ achievement motivation. The population in this study was university students in Bangkok. A sample of 400 students in academic year 2017 was randomly selected from four universities. The questionnaires with the reliability of 0.87 were implemented to survey their personality, lifestyles, and achievement motivation. Additionally, the data were statistically analyzed using percentage, mean, standard deviation, Product-Moment Correlation Coefficient, and Stepwise Multiple Regression Analysis.

The results reveal that the majority of the respondents was female, that is 227 students or 43.3 percent of the total respondents. The results also show that the majority of the respondents was the first-year students, that is 152 students or 38.0 percent of the total respondents. Regarding the students’ personality, it is found that only neuroticism was at high level, that is 3.55, while the others were at moderate level. Concerning their lifestyles, it is found that all six types of lifestyles were at high level. To be specific, the academic one got the highest mean, which is 3.84. Focusing on the achievement motivations, three types of them were at high level and the ambition in studying got the highest mean at 3.85. By comparing the achievement motivations of male and female students, it is revealed that they have different levels of ambition, enthusiasm, risk management, and identity with the statistical significance at 0.05.

To develop prediction equations of the students’ achievement motivation, I have chosen the third model. I have found that the three best predicting factors with the 0.05 statistical significance include extraversion personality, conscientiousness personality, and neuroticism personality. All those three types of personality together predict the achievement motivation as illustrated in the prediction equations in the form of raw score as follows:

(Achievement Motivation) = .265+ .194 + .139

The Standard Score Ž= .222(Z Extraversion) + .190 (Z conscientiousness) + .121
(Z Neuroticism)

Problems and Expectations of The Media to Promote Health of Elderly Persons in Phayao Province

Nattha Nanthatanti, Nithita Nanthatanti — Fri, 27 Nov 2020 10:38:08 +0700

This research aimed to study problems and expectations from media exposure for health promotion of the elderly in Phayao Province, by quantitative and qualitative research. The researcher uses mixed methods research by using a questionnaire for 400 elderly people and focus group with 50 people

The results of the study showed that the problems in communication for health promotion of the elderly in Phayao Province were caused by insufficient information, information does not match the needs, and lack of participation of the elderly

In the issue of expectation for health promotion for the elderly in Phayao Province, it was found that the elderly had the expectation of receiving information that meets the needs which be used as a guideline for the treatment and prevention of diseases through the production process of media in which seniors can participate

The Influencing factors of Service Qualities on the Satisfaction of Accounting Office Services

Sasiwimon Sukyaruke — Fri, 27 Nov 2020 11:02:55 +0700

The study was carried out to examine the factors included the service qualities, the satisfaction of satisfactions, the comparison of service satisfactions of Accounting Office related to gender, age, educational background, types of business and business characters and to study o the effect of service qualities to service satisfaction of Accounting Office. A set of questionnaires was applied to analyze the data of 74 of service users of K.S.P Accounting Company Limited. The data were analyzed by applying descriptive statistics, percentage, mean and inferential statistics applying t-test, F-test (One-way ANOVA) and Regression.

The findings showed that the influencing factors were as follows the service qualities, customers’ recognitions and customers’ understanding, tangibles of services, trustworthy and, reliability services and the impromptu reaction services were at high level. The high level were also focused on the service satisfaction factors of Accounting Office were on service fairness, Providing Advanced and sufficient services and timely services. The hypothesis testing by ANOVA test showed that there were not any different aspects of gender, age, education, business types and mode of business affecting the level of satisfaction of service users of Accounting Office. In addition, the Regression statistics showed that the service qualities affecting on service satisfaction of Accounting Office included the preparation of facilities for service users, the tools and equipment standard, readiness in service providing, modern and updated technology, and being a well-known office.

Traditions and Rice Rituals : Relationships Between Karens and The Supernatural

Ubonnapa Inploy, Prachaksha Saisang — Fri, 27 Nov 2020 11:19:15 +0700

This documentary research aimed to investigate traditions and rice rituals, showing the relationship between Karens and the supernatural on the perspective of folklore on 3^rd dimensions, that is, mythology. The documents for study were both in Thai and in English. Two research sub-topics under the study were as follows: 1) traditions and rice rituals of the Karens and 2) relationships between Karens and the supernatural in traditions and rice rituals.

The research results revealed that 1) the Karens originally paid homage to spirits which usually inhibited in nature. Although they later on have practiced Buddhism and Christianity, spirits still have an important role in their lives, particularly on rice growing. All 12 months, Karen would conduct rituals and rice ceremonies and would stick to the rituals related to rice producing processes and 2) rice rituals were symbols of connection to the supernatural, signifying the relationship between the Karens, nature, and the supernatural. All actions connected to rice rituals were the symbols of ‘requests’ and ‘thanks’, so ‘rice’ is regarded as being in holy status, like nature around us, which is also in holy status. Rice connects humans to nature of all things, including lands, rivers, mountains, forests, and universe.

Hed Wiak Ritual at Ban Nong Luang, Tambon Khok Ngam, Amphoe Dan Sai, Changwat Loei : Procedure, Belief and Existence

Piyapong Wangkeeree, Premvit Vivattanaseth, Warunya Yingyongsak — Fri, 27 Nov 2020 11:33:41 +0700

This article aims to study the procedure, the belief and the existence of Hed Wiak Ritual at Ban Nong Luang, Tambon Khok Ngam, Amphoe Dan Sai, Changwat Loei Folklore is applied to use in collecting data, collected by field work observation and deep interview with the selective informants. The data are analyzed, based on the concept of ritual procedure, belief and existence in performing Hed Wiek and presented in descriptive content.

The results reveal that Hed Wiak or the local ceremony in removing bad luck at Nong Luang Village can be divided into three types; Hed Wiak for the village, Hed Wiak for thein houses and Hed Wiek villagers for the individuals. There are four essential participations for Hed Wiak ritual; the participants, the place for performing the ritual, the date and the offerings. There are two steps in performing the rite; the first step is the preparation and the second is performing step. In terms of belief, the villagers have strong faith in performing the ritual and the components of the rite. For the ritual existence, the study shows that with villagers’ strong belief, the continual performing of the rite and the great influence of the rite on the villagers, this ceremony still exists in the village.

The lifestyle and roles that appear in the Hmong hill tribe folk tales. Huai Nam Khao Village, Khek Noi, Khao Kho District, Phetchabun Province

Sukunyasopee chaiklam; Naree Wangwok, Nuchchira Sarethee, Sarita Leepreecha — Fri, 27 Nov 2020 11:43:24 +0700

Analysis Folk Tales Thailand Hmong hill tribe. The objectives: 1) to collect and classify the Hmong hill tribes of Thailand folklore. In written 2) analyze the lifestyle in Thailand hill tribe Hmong Folk Tales 3) analyze the role of folklore in Thailand Hmong hill tribe.

This research collected the Hmong hill tribe folktales. The results of this research were as follows. Hmong hill tribefolktaless can be classified into 7 types, the most fairy tale 7 stories, the ghost stories 6 stories, novella 5 stories, jest tales and myths 3 stories. And one animal tale story.

The analysis of life style found that there were 29 life-style tales that appeared in social and everyday life. Followed by the traditional culture 8 stories, and the least. The House on the Hill 1 story. Role analysis Roles were taught about the role of the 23 story about the accreditation of 7 stories and the duty to explain why the number 6 stories.

Forms and Cultural Reproduction Rituals Fon Kongtum

Thatsanipron Ngamphrom, Nattapron Rattanachaiwong — Fri, 27 Nov 2020 00:00:00 +0700

This research aims to Study the history, form, composition And Reproduction Cultural Rituals Fon Kongtum . an Na Kham Yai, Na Kham Yai Subdistrict, Khueang Nai District Ubon Ratchathani Province, Ban Phueng, Tham District, Kanthararom District Srisaket Province. By using qualitative research methods With data collected by How to study from documents And interviews The research found that. History of the ritual, drum dance, Ban Na Kham Yai and Ban Phueng. There are people from Laos who migrated to settle in Thailand. Therefore brought this culture of ritual Fon Kongtum But not recorded Who is the one who invented the dance. The dance style of the two villages will have a traditional dance style, with no fixed plan. Focusing on the wrist flick And to the arms up and down Distinctive appearance.
The dance moves backwards, and the men are tied together or not tied, depending on the agreement of the participants. The bee house will have a steer. Row pattern and dance in both villages. Divided into 2 types: 1) used in merit-making tradition as a single row 2) Used in dancing that is not a merit-making tradition There will be an adjustment of the row pattern to suit the area, such as the circle row, the V-shaped row, the dance position of the bee house will have 5 additional positions. Instrument Kongtum and PhangHard. Clothing, accessories and dress methods are the same, but Ban Na Kham Yai. There will be no ankle gains. The materials and colors used will be different. Opportunity used in dancing 1) In the tradition of Bun Fai 2) Annual merit 3) Welcome the guests Repetitive cultural production, ritual Fon Kongtum. Ban Na Kham Yai and Ban Phueang. Has been produced by ancestors inherited by observing, remembering and performing To the children in the village And have published in 3 ways As follows 1) Teaching in youth in the village 2) Provide learning resources to outsiders 3) Join the show that invited to join Consumption is divided into 2 categories 1) outsiders 2) insiders And repeated production The ritual of the drum dance is repeated continuously. By persons within the community address and to external persons who come to study to learn view Can understand Content and meaning Of ritual Fon Kongtum The Fon Kongtum ritual has been produced, published and reproduced. For a long time from the past - to the present. There are both increasing posture Reducing dress or rare materials. Reduce the formatting of the dance. And have changed somewhat over time But there are also some dance styles and elements That has been published and reproduced Thus causing the culture of the ritual, the Fon Kongtum of Ban Na Kham Yai and Ban Phueang Still inherited today