The Development of the Sustainable Management Model and its Implementation on the Operation of Amateur Youth Football Clubs in Guangzhou
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Abstract
Youth football in China is growing quickly, particularly in Guangzhou, a city that is well-developed both economically and athletically. This has brought attention to the need for an efficient management model to enhance the performance of amateur youth football clubs. In light of the growing public interest in youth sports, this research develops PLACE Model utilizing SWOT analysis, based on the GROW Model and 4M Management Theory. The objective is to address the current state of amateur youth football club operations in Guangzhou and to support the clubs' sustainable and effective growth. In order to achieve this, the study uses the R&D research method, which gathers and analyzes important data through surveys and interviews with managers, coaches, and consumers of amateur youth football clubs in Guangzhou, this study integrates the GROW model and 4M management theory with SWOT analysis and then creates and assesses the PLACE Model. The PLACE Model is a comprehensive with five factors follow by Parental support, Love of youth for football, Amenities and facilities, Coaches' comprehensive level, and Economic environment five factors and applies it to the operation of amateur youth football clubs in Guangzhou. Results of the research found that, the high feasibility of implementing the PLACE Model in Guangzhou's amateur youth football clubs, PLACE model trends to support in the field of management, and guides to policymakers and fosters sustainable development in operation of amateur youth football clubs.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Critical thinking in journals is the right of the author. The Association of Health Education, Physical Education and Recreation of Thailand is not always required, to create diversity in ideas and creativity.
ความคิด ข้อวิพากษ์ในวารสารเป้นสิทธิของผู้เขียน สมาคมสุขศึกษา พลศึกษา และสันทนาการแห่งประเทศไทยไม่จำเป็นต้องเห็นชอบด้วยเสมอไป เพื่อให้เกิดความหลากหลายในความคิดและความสร้างสรรค์
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