The Growth of Sports Marketing and The Importance of Technology in Sports Management
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Abstract
At present, people's views on sports in society have clearly changed. Initially, sports were primarily about exercise, physical fitness enhancement, and maintaining health. Today, the use of technology, the popularity of professional sports and esports, the promotion of community sports, and access to sports media have a significant effect on the way of life and connections in today's society. Changes in human behavior, economic progress, social and cultural shifts, lifestyle changes, living conditions, and advancements in technology have transformed the perspective of sports into a business capable of generating income for sports business operators at all levels. This shift contributes to adding value to the national economy.
As a result, people in society are becoming more aware of the importance of maintaining health and exercising. This is due to increased awareness of the benefits gained from exercise, such as reducing the risk of chronic diseases, boosting energy, and strengthening immunity. The use of technology in personal sports, such as smart wearable devices (Wearable Technology), including smartwatches, fitness trackers, and fitness-related apps, helps people track and analyze detailed health and exercise data. The rise of eSports, or video game competitions as professional sports, is increasing in popularity and acceptance. There are global competitions with millions of viewers, making esports a significant part of the rapidly growing sports industry.
The growth of the sports market today is driven by many important factors, including the increase in interest in sports, the expansion of sports events, and the development of technology, which plays an important role in sports management. The development and adoption of technology in sports management are also crucially supported. Technology doesn't just help improve the performance of athletes and teams; it also enhances the viewing experience and the audience's access to information, leading to the sustainable and continuous growth of the sports industry in the future.
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Critical thinking in journals is the right of the author. The Association of Health Education, Physical Education and Recreation of Thailand is not always required, to create diversity in ideas and creativity.
ความคิด ข้อวิพากษ์ในวารสารเป้นสิทธิของผู้เขียน สมาคมสุขศึกษา พลศึกษา และสันทนาการแห่งประเทศไทยไม่จำเป็นต้องเห็นชอบด้วยเสมอไป เพื่อให้เกิดความหลากหลายในความคิดและความสร้างสรรค์
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