Effects of the Antecedent Variable on Strategic Organizational Flexibility Capability: An Empirical Investigation of Tour Businesses in Thailand


  • Pattariya Prommarat มหาวิทยาลัยราชภัฏร้อยเอ็ด


Strategic organizational, flexibility capability, Tour businesses


Strategic organizational flexibility capability has been as a key success factor of organization strategy in accomplishment in inconsistent business environments. Base on contingency theory describes organizational design and systems in order for them to be appropriate for the environment changing by uncertainty.The objective of this study was to investigate the relationship between the factors that affect strategic organizational flexibility capability including executive long-term vision, open-mindedness culture, technology competency and environment complexity. The results were derived from a survey of 335 tour businesses in Thailand. The hypothesized relationships among variables are examined by using ordinary least square (OLS) regression analysis. Results suggest that executive long-term vision has the most influence on strategic organizational flexibility capability. Moreover, the contributions of theoretical and managerial, conclusion and suggestions for future research are also discussed.


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How to Cite

Prommarat, P. (2019). Effects of the Antecedent Variable on Strategic Organizational Flexibility Capability: An Empirical Investigation of Tour Businesses in Thailand. Journal of Roi Et Rajabhat University, 12, 1–13. Retrieved from https://so03.tci-thaijo.org/index.php/reru/article/view/167694



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