Development of Digital Media to Introduce Ecotourism Attractions in Wiang Kao District using Augmented Reality Technology
Keywords:
Digital media development, Ecotourism, Augmented Reality TechnologyAbstract
The research on the development of digital media to introduce ecotourism attractions in Wiang Kao district using Augmented Reality (AR) technology has the following objectives: 1) to develop digital media for ecotourism attractions in Wiang Kao district, Khon Kaen Province, and 2) to study the satisfaction of users of Augmented Reality (AR) media. This digital media consists of photographs of tourist attractions and information about tourist attractions in Wiang Kao district, where tourists can view tourist attraction information and pictures of tourist attractions in Wiang Kao district through media to support their decision-making in traveling to relax more easily. The sample group used in this research was divided into 2 groups: 1) system efficiency assessment, consisting of 5 experts in multimedia technology and linguistics, and 2) satisfaction assessment, consisting of 384 sample tourists. The research instruments consisted of a mobile application for introducing ecotourism attractions in Wiang Kao district using Augmented Reality (AR) technology, an efficiency assessment form, and a satisfaction assessment form. The statistics used for data analysis were mean and standard deviation. The research results found that (1) the mobile application media for introducing eco-tourism attractions in Wiang Kao district using Augmented Reality (AR) technology can be used with interested tourists. (2) The efficiency of the mobile application media for introducing eco-tourism attractions in Wiang Kao district using Augmented Reality (AR) technology was assessed as very good ( = 4.66, S.D.= .29) (3) The evaluation of user satisfaction was assessed as good ( = 4.31, S.D.= .495)
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