Cost and return analysis of korea bbq in yangtalad distiact,karasin province

Abstract

         This independent study aimed to study 1) cost and return of Korean barbeque restaurant 2) to analysis the guideline of cost administration of Korean barbeque restaurant in Yangtalad District ,Kalasin Province. The researcher collects data from the business owner and their staff in Yangtalad district,Kalasin Provice. In this study, the researcher  use survey research model by using semi- structured questionnaire with 3 restuarants in Yantalad District, Kalasin Province. The statistics use with this study is percentage and average. The result of this study found that  early inverting 515,183 bht, investor would gain back 3,487,426 bht per year and pay back period is 8 months after investing. The raw material is the highest cost which is equal to 79.20 bht. However, the lowest expense is production cost which is equal to 3.64. In other words, it is the most suitable restaurant to invest nowadays. In addition, internal yield is equal to 298 and the benefit ratio per cost is equal to 1.42 accordingly.

          The result of Swot Analysis found that  the most strength point of the restaurant is the location which is not only ready for parking but also beautiful interior-design including with clean food and good taste. Anyway, the staff of the restaurant is not enough  for customers.

          The chance of the business is that it is  the economy which is early stimulated after Covid-19. People want to consume everything in high demand. Nevertheless, the obstacle is the natural phenomenon such as  heavy rain and insects in rainy season that  affect to the customers can not sit and eat comfortably.

          By using Tows Matrix, the study found that the proactive strategy is that the restaurant should focus on the strength point that they have many raw materials, clean food and good taste. Also, they should stimulate customer by using social media promotion. In addition, the passive  strategy is when the raw material price is higher including with the behavior of the customer is changed, they must searching for supplier that can offer them both best cost and best quality. Furthermore, they should looking for alternative raw materials instead of reducing the quality of raw material in order to maintain the suitable price.