The development of Bachelor Program in Digital Business by using Work-integrated learning (WIL) model

Abstract

          The purpose of this research was to develop the program specification of the bachelor of business administration program in digital business based on work integrated learning approach. The samples used in the study were teachers and experts in a total of 13. The research procedure was divided into two steps: 1) basic data study and basic data synthesis by using Tyler's curriculum development model; and 2) designing and developing the curriculum in accordance with the guidelines of Thai Qualifications Framework for Higher Education. This research was qualitative research by using a participatory action research method. The result found that the curriculum development of digital business program based on work integrated learning approach was established from the idea of the “placement or practicum” style. The work integrated learning (WIL) study plan was consequently developed into Modular system, which consisted of seven modules including 1) observe digital businesses 2) manage online businesses 3) plan digital media   4) set digital businesses 5) design international business media 6) practice in business problem assessment and 7) work placement in business management and further business development.