The Perception and Attitude of Consumers toward the Intention to Use Digital Payment System in Cashless Society Era in Thailand

  • anupong avirutha Head of Digital Business Management, School of Business, Sripatum University
Keywords: Digital Payment System, Cashless Society, Perception, Attitude, Intention to Use

Abstract

The purpose of this research is to study the perception and attitude of customer toward digital payment system in the cashless society era. The data set of 400 samples are collected. The findings show that Thai consumers are perceived of digital payment system the at the high level. Furthermore, the Thai consumers understand about the digital payment system at high level of the understanding. Additionally, they also perceived of the digital payment system policy at the high level. The results show a significant relationship among perceive and attitude toward digital payment system and intention to use digital payment system.

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Published
2020-12-11
Section
Research Articles