The Management and the Service User’s Satisfaction at the King’s 84th Birthday Anniversary Sport Complex
Abstract
The objective of this research was to study the effective management at His majesty the king’s 84th birthday anniversary sport complex and to study the satisfaction of the customers at His majesty the king’s 84th birthday anniversary sport complex. This research uses a mixed method approach with an exploratory sequential design. The subjects in this research were consisted of the sport club manager and his assistant at His majesty the king’s 84th birthday anniversary sport complex. The instruments an interview form with 4m’s of marketing and the marketing mix questionnaire were used in this research. The data was characterized using means, standard deviation, and content analysis. Overall research results were high at 3.86 out of 5.00. The highest ratings were at 4.12 (Price), and the lowest raking were at 3.49 (Promotion).
References
Nidtaya PornSaisana. (2007). The study of the management in the type of the self-supporting of Chiang Mai provincial Sompot 700 years stadium. Chiang Mai : Chiang Mai University. [In Thai].
Office of the National Economic and Social Development Council. (2017). The twelve national economic and social development plan 2017–2021. Bangkok : Office of the National Economic and Social Development Council. [In Thai].
The sport science and exercise office. (2004). The survey of sport field condition and the administrative guideline of the province’s sport field. Bangkok : Chulalongkorn University. [In Thai].
Wittawas Rungruangpon.(2011). Real estate real marketing. Bangkok : Home Buyer Guide Co.,Ltd.
Zikmund, W.G. (2003). Business research methods. 7th edition. Thomson South Western : Ohio.
Downloads
Published
How to Cite
Issue
Section
License
Articles that are published are copyrighted by the authors of the articles
