Tourism Business Entrepreneur Innovation Capability on Creative Economy in the North Eastern of Thailand

  • Auscharaporn Chalermchit อาจารย์ประจำคณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏมหาสารคาม
Keywords: Innovation Capability, Creative Economy, Tourism Business Entrepreneur

Abstract

The purposes of this research were: 1) to study tourism business entrepreneur innovation capability on creative economy in the North Eastern of Thailand and 2) to test tourism business entrepreneur innovation capability on creative economy in the North Eastern of Thailand. Collecting data from 350 tourism business entrepreneur in the North Eastern of Thailand and a set of questionnaires were the research tool. Statistics used for data analysis were frequency, mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The results revealed the following findings; 1) tourism business entrepreneur had opinions about tourism business entrepreneur innovation capability both in general and in each aspect at a high level, and tourism business entrepreneur had opinions about tourism capability both in general and in each aspect at a high level. 2) tourism business entrepreneur innovation capability consists of innovativeness, autonomy, risk-taking, and proactiveness had positive influence on tourism capability.

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Published
2020-12-15
Section
Research Articles