Ethical Decision Making of Media Profession in Digital Terrestrial Television Sector

Abstract

The purposes of this study were to study ethical decision making of media profession in digital terrestrial television sector and to investigate relationships between such ethical decision making and ethical problems of media profession as well as media ethics development in order to use policy making process related. The research methodology of this study was an exploratory sequential mixed methods research which used qualitative and quantitative approaches in the research process to explore research findings. The research instruments were mainly consisted of in-depth interview and survey research. The research results found that; the ethical decision making of media profession in digital terrestrial television sector comprising journalist, media organization, media professional organization and society. The association between ethical decision making of media profession in digital terrestrial television sector and ethical problems of media profession was rather low degree. (R² = .393; SEE = ± 16.16) The result of the association between ethical decision making of media profession in digital terrestrial television sector and measures of media ethics development indicated that ethical decision making was associated with measures of media ethics development in positive direction with significance in terms of statistics, in particular media professional organization. (R² = .531; SEE = ±.38; Sig. < 0.01)