Innovation Model of Creative Tourism Route Management with Participation of Chaiyaphum Province

Authors

  • Dr.Thudsanaiyawan Doungmala Lecturer of Faculty of Business Administration, Chaiyaphum Rajabhat University
  • Dr.Annarviya Phutcharinya Lecturer of Faculty of Business Administration, Chaiyaphum Rajabhat University
  • Dr. Anchalee Chaisri Lecturer of Faculty of Business Administration, Chaiyaphum Rajabhat University

Keywords:

Innovation, Creative Tourism, Participation

Abstract

The objectives of this research were (1) to study the potential and the need for
participant participation in the development of creative tourism management in
Chaiyaphum Province; and (2) to create an innovative model of creative tourism route
management with participation of chaiyaphum province. Quantitative and qualitative
methods were applied in this research. The population of this research were
stakeholders in tourism, Chaiyaphum province. Four hundred of stakeholders in
tourism were selected by using quota sampling technique and collected data by using
questionnaire. Stakeholders in tourism were selected by using purposive sampling and
collected the qualitative data by using focus group. Quantitative data was analyzed by
using percentage and mean, qualitative data was analyzed by using content analysis.
The research results were as follows: (1) Overview Potential of stakeholders in tourism
at the moderate level. (2) Overview demand for the participation of the Party tour on a
high level. (3) Innovative model of creative tourism route management with
participation of Chaiyaphum province are IPAC; consists of I: Information, P: Preparation,
A : Action, and C: Conclusion

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Published

2018-12-31

How to Cite

Doungmala, D., Phutcharinya, D., & Chaisri, D. A. (2018). Innovation Model of Creative Tourism Route Management with Participation of Chaiyaphum Province. Journal of Research and Development Institute Rajabhat Maha Sarakham University, 5(1), 155–170. Retrieved from https://so03.tci-thaijo.org/index.php/rdirmu/article/view/210515

Issue

Vol. 5 No. 1 (2018): January – June

Section

Research Articles

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Articles that are published are copyrighted by the authors of the articles