Important Factors Competency Development Based on the Concept of the Digital Economy: Small and Medium Enterprises in Chaiyaphum Province
Keywords:
Important Factors, Small and Medium EnterprisesAbstract
This research has the following objectives: (1) Study on the current status of
small and medium enterprises in Chaiyaphum Province, and (2) to study the Important
Factors Competency Development based on the Concept of the Digital Economy:
Small and Medium Enterprises in Chaiyaphum Province. The samples used were 400
representatives of Small and Medium Enterprises and were selected through accidental
sampling technique. The research methodology was questionnaires for quantitative,
using the following statistics: Frequency, Percentage, Means, Standard deviation. The
results are as follows; the important factors competency development in the digital
economy of small and medium enterprises in Chaiyaphum province were; marketing
factors, technology factors, financial factors, management factors and production factor
respectively.
References
Bunchom Srisa-ard. (2010). Preliminary research. 5th ed. Bangkok : Suviriyasarn PrintingHouse.
Chaiyaphum Province Information Report. (2016). [Online]www.chaiyaphum.doae.go.th/mean/images%20mean/wisa-chai.pdf, [13 February 2016]
JobDB.com. (2017). Strong Market Factors. [Online] https://th.jobsdb.com/th-th/articles/Office of the National Economic and Social Development Board. (2016). National Economic and Social Development Plan Vol. 12 2017-2564. Bangkok : Office ofthe Prime Minister.Phudsadee Rumakham. (1997). Small Business Administration. 5th ed. Bangkok: Chulalongkorn University.
Prajaree Phonprasert. (2013). “The Effects of Human Resource Management onProductivity of Small and Medium Enterprises (SMEs) in the North of Thailand”.EAU Heritage Journal : Social Science and Humanities, 3 (1) : January – June
Taranan Sunopak and Montri Wiboonrat. (2014). “Factors of Services Marketing and Customer’s Behaviors Which Influence Customer’s Decision for Purchasing Imported Products at Supermarket in Bangkok”. KKU Res J HS (GS) 2 (2) : May -August 2014
Yamane, Taro. (1973). Statistics: An Introductory Analysis. 3rd edition. New York : Harper
and. Row Publication.
Downloads
Published
How to Cite
Issue
Section
License
Articles that are published are copyrighted by the authors of the articles