STRUCTURAL FEATURES OF PRIZE-WINNING WORKS IN THE CHINA NEWS AWARDS (INTERNATIONAL COMMUNICATION CATEGORY, 2016–2025)
คำสำคัญ:
International Communication, China News Award, Structural Characteristicsบทคัดย่อ
This study examines the structural features of award-winning international communication works recognized by the China News Award (International Communication Category) from the 26th to the 35th sessions, covering 2016 to 2025. It uses a mixed-methods approach, combining quantitative content analysis with qualitative grounded analysis, to analyze a complete set of 396 works. The analysis focuses on five key dimensions: reporting themes, journalistic genres, media platforms, language usage, and attitudinal orientation.
The findings reveal a highly stable and institutionalized structural paradigm, characterized by a focus on strategically important issues, a dominant narrative style that prioritizes depth, a hierarchical media platform configuration with traditional mainstream media at the core, a stratified language structure that emphasizes Chinese for narrative stability and English for external engagement, and a strong positive attitude, with over 80% of the sample expressing such an attitude. The consistent reproduction of these characteristics over a decade suggests that award-winning international communication practices function as a professionalized, strategically coordinated system, rather than a collection of disjointed editorial efforts. This study advances the field of international communication research by providing systematic and empirical evidence of established communication patterns
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