ORGANIZATIONAL CHALLENGES AND CAPABILITIES IN ENHANCING PRODUCTION EFFICIENCY: A CASE STUDY OF THAILAND'S CONTRACT MANUFACTURING INDUSTRY
คำสำคัญ:
Organizational Challenges, Production Efficiency, Contract Manufacturing Industryบทคัดย่อ
This article examines organizational challenges and capabilities in enhancing production efficiency within Thailand’s contract manufacturing industry, using a case study research design focused on contract manufacturers in the electronics and automotive sectors. It also analyzes the role of government policies, particularly the Thailand 4.0 policy framework and the EEC initiative. The findings reveal that Thailand’s contract manufacturing industry faces several critical challenges, including risks from heavy dependence on major customers and an imbalanced customer portfolio, the complexity of managing diverse and stringent quality standards, limited production line flexibility, difficulties integrating advanced technologies to meet the heterogeneous requirements of multiple clients, and constraints related to workforce skills and adaptive capabilities. The study further indicates that developing organizational capabilities across multiple dimensions – such as strategic customer portfolio management, flexible manufacturing processes, adaptive quality management systems, transformational leadership, and an organizational culture that promotes continuous learning and innovation – can significantly enhance production efficiency and competitiveness. Evidence from the case study of Delta Electronics (Thailand) Public Company Limited shows that sustained investment in digital infrastructure, continuous workforce upskilling, and collaborative innovation with customers play a crucial role in strengthening organizational resilience and achieving long-term competitive sustainability.
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