FACTORS AFFECTING THE MANAGEMENT OF SKINCARE AND COSMETICS WASTE AMONG CONSUMERS IN BANGKOK, THAILAND
Keywords:
Skincare, Cosmetics, Skincare waste, Waste Management, Cosmetics IndustryAbstract
The aim of this study was to investigate the factors influencing the management of skin care and cosmetic waste among consumers in Bangkok. The research methodology was quantitative research with survey method using questionnaires to collect data. The respondents were 400 participants who are consumers of skin care and cosmetic products in Bangkok. Descriptive statistics such as frequency, percentage, mean and standard deviation were used to analyze the data. Due to hypothesis testing, multiple linear regression analysis was used as inferential statistics.
The research results showed that knowledge, awareness, attitude and industry incentives have a statistically significant positive effect on the intention to prevent waste from skin care and cosmetics (at the .05 level). At the same time, government policies and perceived facility conditions have a statistically significant positive effect on intention to dispose of waste from skin care and cosmetics products at the .001 level. In addition, the research results have shown that consumers still lack knowledge and awareness of certain aspects of waste management. However, consumers generally have a very positive attitude towards waste management. Therefore, effective industry incentives and government policies with well-designed waste management strategies can further encourage consumers' intention to dispose of skincare and cosmetics waste more effectively.
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