DEVELOPING ONLINE MARKETING POTENTIAL FOR TEXTILE COMMUNITY ENTERPRISES IN SIDA DISTRICT, NAKORN RATCHASIMA PROVINCE

Abstract

The objectives of this research are 1) to study the conditions, problems, opportunities, obstacles and needs of the textile products community enterprises in Sida District, Nakhon Ratchasima Province 2) to study the quality of life of members of the textile products community enterprise in Sida District, Nakhon Ratchasima Province and 3) to study of online social marketing in textile products community enterprises in Sida District, Nakhon Ratchasima Province. This is a qualitative research of the community enterprise’s members from 5 sub-districts in Sida district, Nakhon Ratchasima Province, total 7 people. The instrument for the interview by in-depth interviews

          The study found that 1) the problem is a social problem. Product innovation and marketing, opportunities include having points of sale and being able to expand Thai people began to popularize Thai fabrics and able to create opportunities through the network, obstacles include communication, lack of motivation from youth, and demand aspects include detecting textiles, weaving Sell products with valuable value, and develop online market. 2) Quality of life found that living conditions and income were able to sustain themselves well. The main products or activities are agriculture and weaving. Good member health, both physically and mentally Education is not a limit, commitment is a driving force. There are many rest and shared social interactions. Economic security and physical security Governance and fundamental rights are state support. Natural environment and non-existent living and the experience of life is conveyed by the landscape of local problems. 3) Online marketing has been found to lack online marketing operations, but there is traditional marketing.