แนวทางการใช้ปัญญาประดิษฐ์อย่างมีจริยธรรมสารสนเทศของนักศึกษาระดับปริญญาตรี มหาวิทยาลัยราชภัฏสุราษฎร์ธานี

Thanisa  Sukkharom

Authors

Thanisa Sukkharom Faculty of Humanities and Social Sciences, Suratthani Rajabhat University

Keywords:

Artificial intelligence, Information ethics, Undergraduate students

Abstract

This mixed-methods study, employing an Explanatory Sequential Design, aimed to (1) examine the behaviors of undergraduate students at Rajabhat Surat Thani University in the ethical use of artificial intelligence (AI) within an information ethics framework, (2) develop guidelines for such ethical use, and (3) produce and disseminate a practical handbook.

The quantitative phase surveyed 450 undergraduates from the first through fourth years. The qualitative phase employed focus groups and in-depth interviews with 15 student representatives, 7 AI-using faculty members, 3 university administrators, and 6 librarians from the Central Library during the first semester of the 2025 academic year. The behavioral findings informed the design of ethical AI-use guidelines, which were translated into instructional media including video clips and infographics comparing the strengths and limitations of widely used AI applications and consolidated into a one-page handbook with an embedded QR code. The handbook underwent expert evaluation and was refined through student feedback prior to online dissemination. The findings constitute new knowledge that promotes ethical technology use and provides relevant institutions with an evidence-based foundation for policy formulation and the advancement of AI information ethics among students and personnel in higher education.

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