Journal of Information Technology and Innovation

Pro-Environmental Behavior and Marketing Strategies affecting the Decision to Purchase Environmentally Friendly Packaging by Food Entrepreneurs in Phetchaburi Province.

2024-09-10T15:09:10+07:00

This research aimed to study 1) The level pro-environmental behavior, marketing strategies, purchase environmentally friendly packaging. 2) Pro-environmental behavior affecting the decision to purchase environmentally friendly packaging. and 3) Marketing strategies affecting the decision to purchase environmentally friendly packaging by food entrepreneurs in Phetchaburi Province. The sample group consisted of 400 food distribution operators in Phetchaburi Province who have experience using environmentally friendly packaging. They were selected by using the accidental sampling method. The research instrument was a questionnaire with a reliability of 0.94. The data was analyzed with statistics for percentage, mean, standard deviation, simple regression analysis, and multiple regression analysis.

The results of the study revealed that 1) The level of pro-environmental behavior, marketing strategies, and purchase environmentally friendly packaging by food entrepreneurs in Phetchaburi Province was at a high level. 2) Pro-environmental behavior affecting the decision to purchase environmentally friendly packaging by food entrepreneurs in Phetchaburi Province with statistical significance at 0.001. And 3) Marketing strategies affecting the decision to purchase environmentally friendly packaging by food entrepreneurs in Phetchaburi Province with statistical significance at the 0.01 and 0.001.

The Development of an Application for Prevention of Dementia

2024-07-01T09:50:51+07:00

The application for preventing dementia aims to evaluate the efficiency of the dementia prevention application and assess user satisfaction with the application. This application provides the guidance on basic knowledge on Alzheimer's disease, the Health care methods to prevent Alzheimer, a self-assessment tools and also the brain training games to prevent or delay the onset of Alzheimer's disease. The developer has followed the Software Development Life Cycle (SDLC) in progressing with the development of the application. Visual Studio Code, the Dart programming language, and the Flutter Framework are employed as development tools for the application. Testing of the application involves the use of the Black Box Testing technique, along with a 5-level Rating Scale questionnaire. Within the analysis, statistical tools like arithmetic mean and standard deviation are employed. The results showed that effectiveness evaluation of the prevention guidance application was at a very high level, and user satisfaction with the dementia prevention application was at a good level.

Design and Development of Wat Mahathat Worawihan (Royal Temple) Website, Phetchaburi Province

2024-07-02T13:02:04+07:00

The purposes of this research were 1) to design and develop a website, 2) to evaluate the website's performance by experts, and 3) to assess user satisfaction with the website of Wat Mahathat Worawihan (Royal temple) in Phetchaburi Province. The samples were divided into 2 groups, Group 1 consists of 5 experts in website development, educational technology, information, religion, and culture, selected by purposive sampling and Group 2 used in the study of the website satisfaction: 396 people who were randomly selected. The research tools were the website of Wat Mahathat Worawihan (Royal Monastery) website in Phetchaburi Province, a website efficiency evaluation form, and a user satisfaction evaluation form. Data was collected through online questionnaires. Statistics used for data analysis include frequency distribution, mean, and standard deviation.

The results showed that 1) The website developed using the ADDIE Model's 5-step process successfully met its objectives and is practical. The website design adheres to fundamental principles, comprising three essential components: Website Header, Body Content, and Website Footer, with content proportionally distributed for effective web design. The use of purple and yellow colors, traditional to the temple, and the Prompt font style contribute to a modern, readable, and consistent appearance throughout the site. It supports display across various devices through Responsive Web design. 2) Overall, the website performs at a high level. Efficiency in supporting multiple devices is rated the highest, followed by the content and navigation system. 3) Users express high satisfaction overall, with the website is high level. The highest satisfaction is in the website's usefulness, followed by content presentation and design.

Development of Information System for Evaluating Student's Competencies in Primary School for Personalized Skill Development Planning

2024-07-16T12:59:11+07:00

The research titled "Development of an Information System for Assessing the Competency of Elementary School Students for Individual Ability Development Planning" has the following objectives: 1) to develop an information system for evaluating student competencies in primary schools, 2) to evaluate the quality of the developed information system, and 3) to study the user satisfaction with the information system for competency assessment. The research tools included: (1) the information system for competency assessment, (2) a system efficiency evaluation form by experts, and (3) a user satisfaction evaluation form. The statistics used in this research were mean and standard deviation. The results of the development of the information system for competency assessment, as evaluated by experts, indicated that the overall quality was good, with an average score of 4.40 and a standard deviation of 0.72. Additionally, the study of user satisfaction revealed that the overall satisfaction level was very high, with an average score of 4.57 and a standard deviation of 0.73. These findings demonstrate that the developed system is effective and can be utilized for planning individual ability development in primary education.

Development of the Phra Suthon Manorah Application with Augmented Reality Technology on the Android Operating System

2024-09-10T13:11:16+07:00

The purposes of the research were 1) to study context and synthesis the guidelines for developing the local folktale animation of Phra Suthon Manorah, 2) to develop the Application of Phra Suthon Manorah with Augmented Reality Technology on the Android Operating system, 3) to investigate the quality of the Application of Phra Suthon Manorah, and 4) to study the participants’ satisfaction to the Application of Phra Suthon Manorah. The sample groups were 1) 9 experts who assessed the appropriateness, and 2) 60 students who were the participants. shown the satisfaction. The instruments were 1) the Application of Phra Suthon Manorah, 2) the assessment form, 3) the satisfaction assessment form. The statistic used were the average and standard deviation.

The results shown that; 1) The experts agree that way to develop the local folktales animation was using 3D animation through the augmented reality technology (AR) which using the folktales book as the marker in order to support reading for the youth. 2) There were 2 parts of the result; a storytelling of Phra Suthon Manorah (Marker) which divided into 6 pages, and 2) the Application of Phra Suthon Manorah which presented through 3D animation on smartphones. 3) The experts’ assessment result was at the highest level ( = 4.57, S.D. = 0.50) . 4) The satisfaction from the participants to the Application of Phra Suthon Manorah was at the highest level ( = 4.63, S.D. = 0.48).

Lessons from Sam Kok (Romance of the Three Kingdoms) for Gen Z Life Management

2024-10-08T13:09:00+07:00

The rapid development of Technology is impacting lives, economic, and social dimensions. A significant change is the transition from traditional systems to digital technology that has become the primary tools currently. This makes self-management for the digital transformation extremely important for those entering the new workforce, particularly Gen Z. Even the existing groups; Gen X and Gen Z remain in the workforce. The interaction between Gen X, Gen Y and Gen Z is challenging in the workforce. The various ages and work styles can tend to be misunderstandings and obstacles. This article aims to extract life lessons from Romance of the Three kingdoms (Sam Kok), a timeless classic Chinese novel to pursue the human nature insight. To apply these principles to Gen Z’s self-management, will develop critical thinking skills and strategies for survival in the workplace. Finally, it would encourage and achieve the goals.