Journal of Information Technology and Innovation
https://so03.tci-thaijo.org/index.php/oarit
<p>The Journal of Information Technology and Innovation aims to promote and disseminate academic works in the fields of information technology, technology and innovation, technology management, information systems, knowledge management, information science, strategic management, and related disciplines. The journal is owned and operated by the Office of Academic Resources and Information Technology, Bansomdejchaopraya Rajabhat University.</p> <p>The journal was first published in 2000 under its former title, Journal of Information. In 2024, it received approval for print registration, along with the revision of its E-ISSN and the official change of both its Thai and English journal titles as registered with the National Library of Thailand on 14 June 2024.</p>สำนักวิทยบริการและเทคโนโลยีสารสนเทศ มรภ.บ้านสมเด็จเจ้าพระยาen-USJournal of Information Technology and Innovation3056-9362<p>บทความ ข้อความ ภาพประกอบ และตารางประกอบที่ลงพิมพ์ในวารสารเป็นความคิดเห็นส่วนตัวของผู้นิพนธ์ กองบรรณาธิการไม่จำเป็นต้องเห็นตามเสมอไป และไม่มีส่วนรับผิดชอบใดๆ ถือเป็นความรับผิดชอบของผู้นิพนธ์เพียงผู้เดียว</p>Development of an Energy Consumption Data Management Information System of the Naval Logistics Department, Royal Thai Navy
https://so03.tci-thaijo.org/index.php/oarit/article/view/299196
<p> This research aimed to: 1) study the current state of energy consumption data management of the Naval Logistics Department, Royal Thai Navy; 2) develop an energy consumption data management information system of the Naval Logistics Department, Royal Thai Navy; and 3) evaluate user satisfaction with an energy consumption data management information system of the Naval Logistics Department, Royal Thai Navy. The study reviewed the existing workflow and produced process diagrams for comparison. The system was developed using the Evolutionary System Development Cycle to address issues of fragmented data, lack of standardization, and delays in data consolidation. Data were collected via questionnaires from 40 operational staff and 16 commanders, and analyzed using descriptive statistics (mean and standard deviation).</p> <p>The results showed that: 1) the current energy consumption data management relied on paper documents coordinated through administrative staff, resulting in fragmented data, lack of standardization, time-consuming consolidation, and the risk of manual recording errors; 2) the developed system transformed the document-based workflow into a digital information flow through a centralized database, comprising a data-entry module for operational staff and a summary, monitoring, and export module for commanders; and 3) the satisfaction evaluation found that the operational staff group reported an overall high level of satisfaction ( = 4.31, = 0.57) and the commander group reported an overall high level of satisfaction ( = 4.38, = 0.54). Users agreed that the system made information flow more convenient and up to date, reduced redundancy and delays in data consolidation, and supported searching, comparison, and analysis for commanders' decision making. Users also expressed an intention to continue using the system, reflecting technology acceptance driven by user-friendly design and system security.</p>Sarasan MusikaupatumThanyaphat Muangpan
Copyright (c) 2026 Journal of Information Technology and Innovation
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2026-06-252026-06-252517390Information Seeking Behavior for Conducting Research of Nakhon Ratchasima College Lecturers
https://so03.tci-thaijo.org/index.php/oarit/article/view/300982
<p>This study is a qualitative research with the information seeking behaviors and the barriers to seeking information for Conducting Research of Nakhonratchasima College Lecturers. The primary informants were lecturers from Nakhonratchasima College who were conducted research in the fields of study offered between the academic years 2018 – 2022. The data was analyzed using inductive analysis.</p> <p>The findings research revealed that 1) the information-seeking behaviors of lecturers for research consisted of 8 activities: (1) Starting: from likes and interests, abilities and prior knowledge, problems encountered, personal stories and advice, and the use of artificial intelligence; (2) Chaining: from reference lists, keywords, and websites; (3) Browsing: from institutional sources, internet sources, bookstores or book centers; (4) Differentiating: based on Modernity, reliability, and relevance; (5) Monitoring: from websites, social media, attending training seminars, and printed media; (6) Extracting: from consistent, with relevant, and pertinent information, and methods of using information including downloading, copying documents, and printing documents; (7) Verification: by comparison and verification by experts; and (8) Ending: when obtained data fully answer the research question or issue, the research report or research project is completed, and the research has been published. lecturers will collect data in an organized manner, categorizing it by research topic or issue, and storing the information in a digital file. For the second objective it was found that barriers to information-seeking included: personal obstacles, the most common personal obstacles concerned language, information retrieval skills, bibliographic management skills, time, health, and the environment.</p>Ketsarin JareankradChompoonuch Soonthornon
Copyright (c) 2026 Journal of Information Technology and Innovation
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2026-06-042026-06-04251115Digital Integrated Marketing Communication Strategies for Elevating Community Products: A Case Study of Sufficiency Agriculture Fishery Farmers Group 49, Rong Khe, Ban Phaeo, Samut Sakhon
https://so03.tci-thaijo.org/index.php/oarit/article/view/301541
<p>This research aims to (1) examine effective integrated digital marketing communication (Digital IMC) strategies for community products, (2) analyze factors influencing consumer purchase decisions for community products, and (3) propose practical Digital IMC guidelines that can be implemented by the Sufficiency Agriculture Fishery Farmers Group 49. A mixed-methods research design was employed, collecting quantitative data from 400 consumers using a 5-point Likert scale questionnaire and qualitative data through in-depth interviews with 12 committee members.</p> <p>The findings reveal that the Sufficiency Agriculture Fishery Farmers Group 49 possesses an innovative asset in aquaculture using a proprietary fruit-microbe formula, yet its digital communication remains inconsistent. (1) Effective strategies involve the consistent and synchronized management of message, touchpoints, and credibility. (2) Consumers place high importance on storytelling and product origin, perceptions of local wisdom/chemical-free products, and positive online reviews, with multiple regression analysis indicating that personal factors have the greatest influence on purchase decisions. (3) Based on these findings, the researcher proposes a four-dimensional Digital IMC development strategy: Message and Brand Identity Strategy, Product Transformation Strategy, Digital Channel Strategy, and Engagement/Online Review Management Strategy, to systematically enhance credibility and expand the market.</p>Sainil Somboon
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2026-06-042026-06-042511628The Development of Guidelines for Teachers’ Digital Leadership of Guangxi Talent International College
https://so03.tci-thaijo.org/index.php/oarit/article/view/301548
<p>The objectives of this research were: 1) to study the current situation of teachers’ digital leadership, and 2) to propose development guidelines for teachers’ digital leadership in Guangxi Talent International College. The sample group consisted of 169 teachers from Guangxi Talent International College. The study adopted a mixed-methods research design. The research instruments included a questionnaire and structured interviews. The interview data were collected from five experts at Guangxi Talent International College. Data were analyzed using percentages, means, standard deviations, and content analysis.</p> <p>The results were as follows: 1) The current situation of teachers’ digital leadership was at a high level across all five dimensions. Among these dimensions, the highest mean was digital citizenship, followed by digital communication and digital ethics, respectively. Digital resource management was the lowest mean. 2) The guidelines for developing teachers’ digital leadership at Guangxi Talent International College included multiple approaches as follows: (1) integrate digital empowerment into teacher professional development programs, including induction and in-service training; (2) embed digital citizenship into curriculum design, with clear learning objectives and assessment criteria; (3) regularly organize related activities each semester, such as “Digital Salons” and “Cross-cultural Digital Communication Workshops”; (4) deepen digital integration through strengthened technical support, innovation incentives, case library development, and tiered training; (5) establish a multi-tiered resource screening mechanism and a hierarchical, classified training system, while building a centralized digital resource platform; and (6) formulate Standards of Digital Conduct for Teachers and provide systematic digital ethics training.</p>Wenjing WeiNuttamon PunchatreeWichian Intarasompun
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2026-06-042026-06-042512941Development of an Information System for Cooperative and Work Integrated Education Management at Northeastern University
https://so03.tci-thaijo.org/index.php/oarit/article/view/296624
<p>This research aimed to develop and evaluate an information system for managing Cooperative and Work Integrated Education at Northeastern University. The objectives were: (1) to develop a comprehensive information system that supports the workflow of all relevant units; (2) to evaluate the efficiency of the developed system; and (3) to assess user satisfaction. The system was designed to ensure accuracy, security, and ease of use for administrators, students, faculty members, and enterprises. The System Development Life Cycle (SDLC) methodology was employed, encompassing system analysis, design, development, testing, implementation, and evaluation. The system was developed using PHP and a MySQL database to create a web-based application accessible through a standard web browser.</p> <p>The findings indicated that the developed system effectively supported key functions, including student registration, enterprise nomination, internship plan tracking, and performance evaluation. Users were able to conveniently manage information and monitor progress independently. The efficiency evaluation conducted by experts revealed that the system achieved a very high level of performance (𝒙̄ = 4.73, S.D. = 0.45), while user satisfaction was rated at the highest level (𝒙̄ = 4.83, S.D. = 0.38). These results demonstrate that the system successfully reduces workflow complexity, enhances data storage and retrieval processes, and strengthens collaboration between the university and partnering enterprises.</p> <p>In conclusion, the developed information system effectively supports the overall management of Cooperative and Work Integrated Education. It is technically sound, user-friendly, and meets the needs of users at all levels. The system also shows strong potential for institutional-level expansion to sustainably enhance the management of work integrated education.</p>Phanuwat RuangkulsapThongpan PariwatPhollawat Chantaramongkol
Copyright (c) 2026 Journal of Information Technology and Innovation
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2026-06-152026-06-152514256Development of Real-Time Linux Command Learning Platform Integrating Terminal Simulator with Gamification Techniques and Learning Analytics
https://so03.tci-thaijo.org/index.php/oarit/article/view/297519
<p>Learning Linux commands often presents challenges in memorization and continuous practice, particularly due to limited laboratory time and reliance on document-based learning materials. This study aimed to: (1) develop a real-time Linux command learning platform with a terminal simulation system, (2) apply gamification techniques to enhance learning motivation, (3) develop a learning analytics system to analyze learner behavior and track progress, and (4) evaluate the platform’s effectiveness in learning achievement, motivation, and learner satisfaction. The sample consisted of 30 undergraduate students in the Information Technology and Digital Economy program at Rajamangala University of Technology Suvarnabhumi. Research instruments included the Linux Quest platform, an achievement test, a motivation assessment, and a satisfaction questionnaire. Data were analyzed using descriptive statistics and a paired t-test (α = .05), with Cohen’s d reported as the effect size. The results indicated that the platform quality was at the highest level (<img id="output" src="https://latex.codecogs.com/svg.image?_{X=4.58,S.D.=0.42}" alt="equation" />), post-learning achievement scores were significantly higher than pre-learning scores (t = 15.87, p < .001, Cohen’s d = 3.15), learning motivation after using the platform was significantly higher than before use (t = 9.52, p < .001, Cohen’s d = 1.89), and overall learner satisfaction was at the highest level (<img id="output" src="https://latex.codecogs.com/svg.image?&space;X^{=4.52,S.D.=0.45}" alt="equation" />). These findings demonstrate that the Linux Quest platform effectively supports learning Linux commands.</p>Varit KankaewPratueng VongtongYuwadee Chomdaeng
Copyright (c) 2026 Journal of Information Technology and Innovation
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2026-06-182026-06-182515772