Lesson Learned from Successful Agricultural Social Entrepreneurship in Guangxi


  • Yu Zhong Bansomdejchaopraya Rajabhat University, Thailand.
  • Kittirat Thansuwansni Graduate School BansomdejChaopraya Rajabhat University
  • Sombat Teekasap
  • Nukul Sarawong Graduate School BansomdejChaopraya Rajabhat University


Lesson Learned, Success factors, Agricultural Social Entrepreneurship


Rural revitalization and young people returning home to start businesses are two major problems facing China. Farmers' cooperative is one of the main forms of agricultural social entrepreneurship in China, but in practice, the lack of entrepreneurial ability and the lack of market, economic and human resources support have affected the enthusiasm of young people. In this paper, expert surveys, interviews and other methods are used to find out the factors that affect the success of agricultural social entrepreneurship, draw lessons from them, and draw strategies to improve young people's ability to participate in rural social entrepreneurship. It is clear that the orientation of social entrepreneurship should be adhered to in the process of starting a business. Entrepreneurs can improve their entrepreneurial competence through internal and external learning, market research and social support. The application of technology and management knowledge can improve efficiency and create a good social reputation. Most of the human resources support comes from the support of local communities and experts. The business model of "Company + Cooperative + Farmer" is basically conducive to the development of rural social entrepreneurship.


Ahado, S., Chkhvirkia, L., & Hejkrlik, J. (2022). Is the success of rural cooperatives conditioned by the Group Characteristics and their value chain? evidence from new farmer groups in Georgia. The European Journal of Development Research. 34(2), 677-702.

Atahau, A. D. R., Lee, C., Kesa, D. D., & Huruta, A. D. (2022). Developing social entrepreneurship in rural areas: a path mediation framework. International Sociology. 37(4), 475-495.

Chen, X., & Sun, J. (2023). Study on the management of farmers' specialized cooperatives. China Collective Economy. 7, 33-36.

Chou, D. C., & Lin, B. (2023). Social entrepreneurship success: relevance to social mediating technologies. The Journal of Computer Information Systems. 63(5), 1-13.

De Guzman, M. R. T., Kim, S., Taylor, S., & Padasas, I. (2020). Rural communities as a context for entrepreneurship: exploring perceptions of youth and business owners. Journal of Rural Studies. 80, 45-52.

Diao, M. (2020). Problems and solutions in the development of farmers' cooperatives. Henan Agriculture. (29), 4-5.

Galvão, A. R., Mascarenhas, C., Marques, C. S. E., Braga, V., & Ferreira, M. (2020). Mentoring entrepreneurship in a rural territory: a qualitative exploration of an entrepreneurship program for rural areas. Journal of Rural Studies. 78, 314-324.

Gao, X. (2022). Qualitative analysis of the key influencing factors of farmers participates in agricultural products e-commerce to help rural revitalization. Academic Journal of Business & Management. 4(17). https://francis-press.com/papers/8535

Henry, O., & Esau, R. K. T. (2022). Key success factors for scaling social enterprises in South Africa. Entrepreneurship and Sustainability Issues. 4(9), 396-415.

Huang, Y. (2022). Problems and countermeasures in the development of farmers' specialized cooperatives. Rural Economy and Technology. 33 (23), 110-113.

Kangogo, D., Dentoni, D., & Bijman, J. (2021). Adoption of climate‐smart agriculture among smallholder farmers: does farmer entrepreneurship matter?. Land Use Policy. 109. https://www.sciencedirect.com/science/article/pii/S026483772 1003896

Kusmiati, E., Masyita, D., Febrian, E., & Cahyandito, M. F. (2023). A study on the determinants of successful performance of Indonesian cooperatives. International Journal of Social Economics. 50(9), 1285-1301.

Luo, Y. (2022). On the connotation and significance of high-quality development of farmers' cooperatives. South China Agriculture. 16 (12), 116-118.

Musinguzi, P., Baker, D., Larder, N., & Villano, R. A. (2023). Critical success factors of rural social enterprises: insights from a developing country context. Journal of Social Entrepreneurship. 1-23.

Pinheiro, P., Daniel, A., & Moreira, A. (2021). Social enterprise performance: the role of market and social entrepreneurship orientations. International Journal of Voluntary and Nonprofit Organizations. 32(1), 45-60.

Qin, M., & Liang, W. (2023). Research on high-quality development goal and path of Guangxi farmers' professional cooperatives. Farm Economic Management. (2), 41-43.

Rubilar, T. R., Chahuán J. K., De la Fuente, M. H., & Marzo, N. M. (2022). Econometric modeling to measure the social and economic factors in the success of entrepreneurship. Sustainability. 14(13).

Saghaian, S., Mohammadi, H., & Mohammadi, M. (2022). Factors affecting success of entrepreneurship in agribusinesses: evidence from the city of Mashhad, Iran. Sustainability. 14(13).

Shao, Y., & Long, Q. (2023). Development dilemma and countermeasures of farmers' specialized cooperatives: taking Dangshan County of Anhui Province as an example. Southern Agricultural Machinery. 54(12), 64-66.

Sun, Y., & Zhang, D. (2022). Study on the predicament and path of farmers' specialized cooperatives from the perspective of rural revitalization: taking Shouguang City of Shandong Province as an example. Shanxi Agricultural Economics. (21), 57-60.

Wang, H. (2021). Investigation and analysis of new agricultural cooperative economic organizations under the background of poverty alleviation-taking Anhui province as an example. Southern Agricultural Machinery. 52(19), 193-196.

Wang, Z. (2022). Research on the Development of Farmers' Cooperatives in Henan Province [Master, Henan Agricultural University]. https://kns.cnki.net/kcms/detail/detail.aspx?

Wei, X. (2022). Discussion on strengthening the management of farmers' professional cooperatives. Farmer Staff. (21), 82-84.

Xu, S., Miao, T., Qi, Y., & Xu, M. (2023). Shortcomings and development countermeasures of farmers' professional cooperatives under the background of agricultural modernization: taking Luhuijia fruit and vegetable and Xinzheng ecological farmers' professional cooperatives as an example. Sichuan Agricultural Science and Technology. (05), 108-110.

Xu, T., & Tang, T. (2023). Study on the predicament and counter measures of vocational college students' returning to their hometown to start a business under the background of rural revitalization. Journal of Hulunbeier College. 31(02), 38-42.

Yang, S. (2023). Research on the development of farmers' professional cooperatives in the new

era-based on the empirical analysis of farmers' professional cooperatives in Songzi City, Hubei Province. Shanxi Agricultural Economics. (05), 70-72.

Yi, G. (2023). Analysis of the present situation of farmers' professional cooperatives and discussion on the countermeasures. Agricultural Development and Equipment. (03), 56-57.

Zeng, Z. (2022). Dilemma and choice: research on the high-quality development path of farmers' professional cooperatives, based on the investigation of Guangyuan National model society. Gansu Agriculture. (10), 41-45.

Zhou, J., Yu, L., & Choguill, C. L. (2021). Co-evolution of technology and rural society: the blossoming of taobao villages in the information era, China. Journal of Rural Studies. 83, 81-87.

Zhou, Q., & Wu, X. (2022). Governance dilemma and reform way of "elite capture" of farmers' professional cooperatives. Agricultural Economy. (08), 83-85.