Usage Behaviour, Opinions on Design, and Expectation Toward the Stell Industry Business Website Paltform of Online Consumer Segmentation

Abstract

The purpose of this research is to study usage behaviour, opinions on design, expectation toward the steel industry business website platform of online consumer segmentation. This is a quantitative research. Multi-stage sampling method to collect 400 samples who browsed steel industry business websites.

 The data demonstrate that the sample group has the most primary reason for visiting the steel industry business website is to learn about products and services, representing 34.0%. The frequency of using the website of the steel industry business is 1 to 2 times per week, representing 42.8%. The Chi-square statistical hypothesis test discovers that sample groups of different ages have different primary reasons for visiting the steel industry business website. It was found that the group aged 25-40 years has the main reason for visiting the steel industry business website, which is to study the most basic information about products and services, whereas the group aged 41 years and above has the main reason for visiting the steel industry business website is to study the company's credibility. A hypothesis testing results using F-test statistics by One-way ANOVA method discovered that there are varied opinions on the website design of the steel industry business at the level of statistical significant of 0.05.