Factors Influencing Technology Acceptance of Financial Transaction using the Thai QR Payment of the of Residents in Pathumtani

Abstract

The objectives in this research were 1) to study the demographic characteristics of technology acceptance of financial transaction using the Thai QR Payment and 2) to study the factors Influencing technology acceptance of financial transaction using the Thai QR Payment of residents in Pathumtani. Questionnaires were distributed to a sample of           400 respondents who have experience in using the Thai QR Payment in Pathumtani province. The data were collected and analyzed by means of descriptive statistics: frequency, percentage, average, and standard deviation and of inferential statistics: multiple regression analysis. The results reveal that most of the respondents were females, aged between 21-30 years old. Most of the respondents held bachelor’s degrees and work for private companies. The average income of the respondents is 15,000 – 30,000 baht. Respondents mostly use Thai QR Payment to purchase consumer products at the shop. The period of purchase is between 17.00 – 21.00 with the spending of 1-2000 bath per each purchase. As for the factors Influencing technology acceptance of financial transaction using the Thai QR Payment of residents in Pathumtani have been reported 61.2%. Having tested each independent and dependent variable singly, it was found that perceived usefulness, perceived security of use, perceived ease of use, behavioral intention to use and attitude toward using Thai QR Payment at significant level of 0.05