Factors Affecting the Behavior of Participation in Reducing Greenhouse Gas Emissions: A Case study of Provincial Electricity Authority Employees
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Abstract
This study aimed to examine the level of participatory behavior in reducing greenhouse gas emissions, the factors influencing such behavior, and the behavioral intention to adopt emission-reducing practices among employees of the Provincial Electricity Authority (PEA). Data were collected from 351 employees at the PEA Headquarters in Bangkok using a structured questionnaire. The statistical methods employed included multiple correlation analysis and multiple regression analysis. The findings revealed that: 1) Attitude toward the behavior was rated at the highest level 2) Subjective norms, perceived behavioral control, leadership, and behavioral intention were all reported at high levels. 3) The actual participatory behavior in reducing greenhouse gas emissions was also found to be at a high level. The Hypothesis testing indicated that attitude toward the behavior, subjective norms, perceived behavioral control, and leadership significantly influenced the intention to change behavior. Furthermore, behavioral intention had a significant effect on participatory behavior in reducing greenhouse gas emissions. The results of this study can be applied to inform organizational policies, strategic planning, and environmental behavior promotion activities. These initiatives aim to foster a sustainable environmental culture among employees, raise awareness, and enhance motivation to support greenhouse gas reduction goals and contribute to achieving carbon neutrality
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