ความรับผิดชอบต่อสังคมขององค์กรภาคอุตสาหกรรมในช่วงวิกฤต COVID-19

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Sanit Noonin

Abstract

The objectives of this research were to 1) study the level of corporate social responsibility (CSR) functioning during the Novel Coronavirus 2019 (COVID-19) crisis in Thailand; and 2) analyze factors influencing CSR functioning during the COVID-19 crisis. Quantitative study was done with data were collected by questionnaire. Samples were managers of large industrial organizations operating in the Bangkok Metropolitan Area (BMA). To test the research hypothesis, data was statistically analyzed by multiple regression analysis (Stepwise Method). Results were that overall, organizations demonstrated CSR during the COVID-19 crisis at a moderate level in all aspects. Most organizations demonstrated CSR during the COVID-19 crisis more than before the crisis. Factors influencing CSR functioning during the COVID-19 crisis included transformational leadership, stakeholder engagement, and CSR policy. These findings reflect a knowledge of CSR functioning during the crisis through empirical study during the crisis, as an extension of knowledge obtained from previous studies. These results may be useful for CSR-related projects, especially during times of the COVID-19 crisis or other crises.

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References

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