Tourism Potential and Sustainable Integrated Tourism Development in Lopburi Province, Thailand
This research study was purposed 1) to study the potential of tourism in Lopbui Province 2) to create guidelines of Sustainable Integrated Tourism Development in Lopburi Province. This used the qualitative research method. The instruments of research were the community study form, tourism resources inspection form, In-depth interview and focus group discussion from 32 Key Performances, including government sector, private sector, public sector, and Thai tourists.
The results indicated the potentials of tourism in Lopburi province that consisted of 1) Outstanding natural tourism resources such as Sap Langka Wildlife sanctuary, Wang kan Lueang waterfall, and Pa Sak Jolasid Dam, 2) Cultural resources such as King Narai’s palace, Phra Prang Sam Yot, Phra Kan Shrine, and ethnic groups, 3) Event resources such as King Narai the Great’s Reign Fair, Monkey Banquet, Santol Fruit, and Lopburi Product Festival, 4) Activity resources such as Thai dressing for visiting King Narai’s palace, travelling Pa Sak Jolasid Dam, and respect the Buddha, and 4) Service resources such as hotel and accommodation business, restaurants, and souvenir shop. For SWOT analysis of Lopburi Province found that Strengths were suitable location, transportation system linked to tourist attractions in the country and Asian, outstanding natural resources, city of civilization, 4 periods of fine arts, and many ethnicities. Weakness were lack of strategic plan for the board, and the integration of collaboration from all sectors for sustainable tourism development. Opportunity were Lopburi Province being able to be developed as a natural tourist attraction, historical, cultural, and non-toxic agricultural tourism including interesting Buddhist travel at an international. Lastly, Threat were high competition in tourism, poor global economic conditions, and lack of digital network creation in provincial public relations. In addition, the researchers would like to present the guidelines for sustainable integrated tourism development in Lopburi Province which were the result of TOWS Matrix synthesis. Those comprised of proactive strategy, turnaround strategy, stabilization strategy and preparation strategies.