The Development of Animated Stickers to Promote Physical Well-Being

Abstract

The purpose of this research was to develop and examine the use of 26 animated stickers designed to promote physical well-being. A group of experts evaluated the quality of the animated stickers and found that their content was accurate and appropriate. The characters were described as cute, bright, and attention-grabbing, with a visually pleasant background. The text was easy to read and suitable for dissemination through social media platforms. In examining the use of the animated stickers, the satisfaction and perceived benefits of a sample of 551 participants were evaluated. The findings indicated a high level of overall satisfaction. The stickers were considered accurate in conveying meaning, unique, and memorable, with an appropriate design. Their visual appeal contributed to more effective communication of physical well-being. Participants also reported that the stickers could be used in daily life and provided substantial practical benefits. Furthermore, gender differences were associated with significantly different levels of satisfaction regarding the design features of the animated stickers, the accuracy and appropriateness of meaning conveyed, and opinions on the effectiveness of using the animated stickers to communicate physical well-being with conversational partners, at the .05 level. Differences in occupation were also associated with significantly different levels of satisfaction with the visual appeal of the stickers at the .05 level. However, the use of the stickers across different platforms did not result in statistically significant differences in the satisfaction and perceived benefits of the animated stickers at the .05 level. Across all content dimensions, differences in content and frequency of use resulted in statistically significant differences in satisfaction and perceived benefits of the animated stickers at the .05 level.