Identity Concepts, and Thai communication Research in 2005-2022

Abstract

This article is a synthesis of identity concepts and Thai communication research in 2005-2022. This were synthesized from a total of 56 research studies over a period of 17 years. Researcher used a specific sample selection method and selected samples using research criteria that appear in the TDC or Thai Digital Collection base system, which is a database from the Office of Information Technology Administration for Education Development, Ministry of Higher Education, Science, Research and Innovation. Analyze conclusion-based data using typological analysis from the analysis, it is possible to classify Thai communication studies. It focuses on issues related to life experiences, ideologies, consciousness, rules, and rituals. The findings can be classified into 5 groups as follow: 1) The identity of the individual: personality and unique taste. It is the identity that is created through one's self. 2) The identity of the people of different ages: the struggle between the expectations of society and real world. 3) Subculture: identification sphere of different people. 4) Identity, community, and ethnicity: constructed from topography, personality, music and food, and 5) Media identity: different forms and content.