A Case Study of Mudmee Silk Products with Noppaklao Chalermprakiet Pattern of Khum Suk Kho Handicraft Group, Ban Don Kha, Khon Kaen Province with Strorytelling and Value Creation to community products

Abstract

The purpose of this research, which is characterized as qualitative research, was to study the value creation to community products through storytelling. The researcher collects data from relevant documents such as Report document from the Khon Kaen Provincial Cultural Office, Khon Kaen Provincial performance reporting document, etc. and in-depth interviews from an important informant of the Noppaklao Chalermprakiet Mudmee silk product group of Khum Suk Kho Handicraft group, Ban Don Kha, Khon Kaen Province. The results showed that Khum Suk Kho Handicraft group added value to Mudmee silk products through storytelling of history, society, traditions, and cultures of Ban Don Kha community and Khon Kaen province. Through the design of fabric patterns, the Mudmee silk has a story and exquisite beauty that is conveyed on the silk. In addition, Mudmee silk increases the value of the product by inserting the storytelling of theconcept of environmental conservation including organic agriculture and zero waste reduction by making silk dyes. Silk dyes are made from the process of disposing of waste materials which are plants from the community known as "Good silk, Edible color". There is also a packaging design to add value to the product as well. The packaging also tells stories and ideas of the community through the materials used and patterns on the packaging. Therefore, telling stories about history, society, traditions, culture, and community ideas through the materials used and the design of fabric patterns add value to both Mudmee silk and the packaging of Khum Suk Kho Handicraft group.