News Reporting Process of Xinhua News Agency a Case Study Beijing Xinhua

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Wang Hui
Supanna Phatarametravorakul

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The purpose of this research was: (1) to explore the concept and policy of reporting news by Xinhua News Agency, (2) to study the process of reporting news by Xinhua News Agency, and (3) to identify approaches for the development of news reporting by Xinhua News Agency. Data were analyzed using the Theory of Communication, News Reporting Theory, Gatekeeping Theory, Agenda Setting Theory, concepts of News Reporting, and The Role and Functions of the Media in Communist Governance as the analytical framework.
The research methodology employed was qualitative research. Through in-depth interviews, the key informants were chosen using purposive sampling, consisting of three groups totaling 16 individuals directly involved with Xinhua News Agency: 1 director, 1 news leader, 3 editors-in-chief, 5 journalists, 4 individuals responsible for news production, and 2 academic experts on news reporting. The research instruments included structured in-depth interviews and data analysis to generate conclusions.
The research findings revealed that: (1) the communication concept and policy of Xinhua News Agency serve the propaganda of the Party and the State by conveying the voice of the Party and the State through authoritative and timely news reports and promoting a comprehensive understanding of China locally and globally, (2) the news reporting process of Xinhua News Agency involves reporters collecting relevant news information, which is investigated by the government and the Propaganda Department of the Communist Party of China Central Committee, with general news being screened by editors and executives before dissemination to digital media platforms and traditional media channels, including TV, radio, and print media worldwide, and (3) approaches for development include using artificial intelligence to analyze news information and disseminate it to recipients in the digital era worldwide.

 

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Hui, W. ., & Phatarametravorakul, S. (2025). News Reporting Process of Xinhua News Agency a Case Study Beijing Xinhua. วารสารการสื่อสารและสื่อบูรณาการ, 13(1), 78–108. สืบค้น จาก https://so03.tci-thaijo.org/index.php/masscomm/article/view/282739
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