Satisfaction Assessment of Service Recipients from the Subdistrict Administrative Organization Ton Hong, Phrom Khiri District, Nakhon Si Thammarat Province

Abstract

This research article aimed to: 1. Study the satisfaction of service recipients toward the services of the Thon Hong Subdistrict Administrative Organization, Phrom Khiri District, Nakhon Si Thammarat Province, in five aspects: disaster prevention and mitigation, community development and social welfare, revenue or taxation, public works, and public health; and 2. Study the problems, obstacles, and guidelines for improving services to enhance the quality of service provision. This study was quantitative survey research. The population consisted of citizens according to the civil registration statistics as of August 2025, totaling 8,567 people. The sample group was 289 people, calculated using Yamane’s formula with an acceptable error of .05. The research instrument was a five-point Likert scale questionnaire. The researcher collected the data personally and verified the completeness of the questionnaires before analysis. The statistics used for data analysis included frequency and percentage for general information, and mean and standard deviation for satisfaction data.

Findings were as follows: 1. he overall satisfaction of service recipients was at the highest level, with a mean score of 4.83 or 96.63 percent. When considered by aspect, revenue or taxation services had the highest satisfaction ( = 4.91, S.D. = 98.12), followed by community development and social welfare ( = 4.89, S.D. = 97.89), disaster prevention and mitigation ( = 4.86, S.D. = 97.17), public works ( = 4.76, S.D. = 95.24), and public health ( = 4.74, S.D. = 94.72), respectively, and 2. The major problems and obstacles included incomplete infrastructure, damaged roads, unclean tap water, insufficient lighting, and inadequate garbage collection, as well as a lack of occupational promotion activities and comprehensive public communication channels. The development guidelines suggested that the Subdistrict Administrative Organization should continuously maintain and improve infrastructure, enhance the efficiency of service systems, promote occupations, support community enterprises, and develop service channels through online systems and mobile service units to improve the quality of life and create sustainable satisfaction for the people in the long term.