PROMOTION OF OPERATIONAL COMPETENCY OF MOBILE-MULTIMEDIA BUSINESS PERSONNEL ACCORDING TO BUDDHISM

Abstract

Objectives of this research article were: 1. To study performance competencies 2. To study factors affecting performance and 3. To presenting a model for promoting performance of personnel in the data communications and IT communication equipment business group according to the guidelines of Buddhism, conducted by the mixed research methods, collected data with sample groups which were Personnel in the data communications and IT communication equipment business group totaling 330 people. Interviewing 18 key informants, consisting of company executives. National Telecommunications Group of business executives, data communications and IT communication equipment Group of personnel of the data communications and IT communication equipment business Public Administration Group Buddhism group and focus group discussion of 9 participants. The research tools were questionnaires and in-depth-interview script. Data were analyzed with. both descriptive and inferential data analysis.

The results of the research were found that: 1. Work performance, by overall was at a high level, including cooperation, ethics, accumulation of professional expertise, good service, and focus on results. 2. Factors affecting performance were found to be management. There was supervision, administration, personnel management, and organization. and the 4 principles of Iddhipada had 3 aspects, consisting of Viriya, fighting for work, Chanda, loving work, Vimansa, working with wisdom. affected work performance with statistically significant level at the 0.05. 3. The model for promoting the work performance of personnel in the data communications and IT communication equipment business group in line with Buddhism were found that there were 4 principles of Iddhipatha integrated to create competency in work, namely Chanda, love of work, Viriya, perseverance, diligence, Citta, care for work, Vimamsa, work with wisdom. with management principle as the basis for strengthening, namely planning, organizing, personnel management, administration, and supervision.