CAPACITY BUILDING FOR TOURISM DEVELOPMENT OF NOEN MAPRANG DISTRICT, PHITSANULOK PROVINCE

Abstract

The objectives of this research article are 1. to study the potential level, 2. analyze important elements for capacity building management, and 3. to present tourism potential building management. Noen Maprang District Phitsanulok Province Using an integrated research method. both survey research by observation Interviews with 23 local actors, distribution of questionnaires to 400 people in Noen Maprang District, and focus group discussions with 10 people.

The results of the research revealed that 1. There are 46 tourist attractions in Noen Maprang District, most of which (55 %) are natural tourist attractions. Most of the respondents (88.0 %) had the highest level of their expectations that other government sector and They had the lowest level of expectation of community members (3.7 %). 2. Overall key components to capacity building for tourism management was at a moderate level (mean = 2.97) an aspect with the highest mean was tourism resources (mean = 3.68). 3. From SWOT analysis and the TOWS matrix synthesis, key components to strategic success factors in managing the capacity building in tourism were determined to be used to develop strategy or important components that are suitable for practical implementation in 7 areas namely, community participation, support capacity, service to tourists, tourism management, tourism community products, tourism activities and process, and tourism resources.