THE STUDY OF CULTURAL IDENTITY FOR THE DESIGN AND DEVELOPMENT OF LOINCLOTH PRODUCTS “NONBUATHAI” UNDER THE CONCEPT OF CREATIVE ECONOMY

Abstract

Objectives of this research article were: 1. To study the cultural identity of non-Bua Thai in case studies in 3 areas, namely Non Daeng District, Bua Lai District and Prathai District, 2. To study the design guidelines for the product of non-Bua Thai loincloth, and 3. To study the customer satisfaction with the design of the loincloth product non-Bua thai, conducted by the quantitative research design. The population and the sample group were representatives of the weaving groups of Non Daeng District, Bua Lai District, Prathai District, totalling 57 people, purposefully selected. The research tools were interviews script and questionnaires.

Findings were as follows: 1. The cultural identity of Non-Bua Thai loincloth was the color structure that came from natural materials, which were local plants. 2. Non-Bua Thai loincloth was suitable for designing as handbags, bags, purse bags, crossbody bag, mother-daughter duo dress, shoulder bag, hatmouth mask, fashion bag, loincloth doll bag to be adapted for package of shawl, scarf and loincloth products for bag decoration 3. Satisfaction with product design and development work was at the highest level.