WORLD SERVICE BUSINESS SCENE AND THAILAND AND BUSINESS SECTOR DRIVING STRATEGY

Abstract

An academic article on the world service business scene and Thailand and business sector driving strategy aims to study 1. The importance of service business to the global economy and Thailand 2. Factors driving the growth of the global service business 3. Service businesses that are important in Thailand 4. Synthesis of strategies to drive the Thai service business sector. The study found that the global economic system and that Thailand is driven to grow by service business. This is because the service business is the sector with the highest percentage of the Gross Domestic Product as compared to other business sectors resulting in high employment. Therefore, service business is like a big gear in the economy that will drive revenue and employment of the country. Important service businesses in Thailand are retailing, travelling and healthcare. The main driving strategies of the retail business sector are accelerating the expansion of online and cross-border trade as well as promoting Thailand as a shopping destination. Tourism sector should speed up to build a safety image and organizing promotional programs to stimulate tourism demand. Health service sector should do the integration of health service sector with other services in order to get complete convenience and facilitate travel into the country with a green lane system.