FACTORS AFFECTING ORGANIZATIONAL COMMITMENT OF PERSONNEL AT LOCAL ADMINISTRATIVE ORGANIZATIONS OF MAHA SARAKHAM PROVINCE

Abstract

Objectives of this research were 1. To study the organizational commitment of personnel, 2. To study factors affecting the organizational commitment of personnel, and 3. To propose the guideline for development of the organizational commitment of personnel, conducted by the mixed research methods. The quantitative research applying survey research, using questionnaire for data collection from a sample of 348 personnel computed by Taro Yamane’s formula from the population of 2,670 personnel. The collected data were analyzed by frequency, percentage, mean, standard deviation, simple linear regression, and stepwise regression analyses. The qualitative research used face-to-face in-depth interviewing 20 key informants, purposefully selected. The data collected from in-depth interviews were analyzed by descriptive interpretation.

The research findings were as follows: 1. The overall of sampled personnel’s opinion on average of organizational commitment was at the high level. When considering each component, it was also found that every component was at the high level. 2, From simple linear regression analysis, it was found that every factor; job characteristics, working motivation, Saṅgahavatthu 4 and Iddhipāda 4 had significantly affected organizational commitment. But from stepwise regression analysis, it was found that Iddhipāda 4, Saṅgahavatthu 4 and working motivation had significantly common affected organizational commitment, respectively. 3. The proposal guideline for development of organizational commitment where local personnel should apply Iddhipāda 4 and Saṅgaha vatthu 4 in working. Executives should promote working motivation and support job characteristics for local personnel.