RESEARCH ON THE TOURISM MOTIVATION OF TOURISTS FROM GUANGXI FOR TRAVELLING IN THAILAND

Authors

  • Ma Yanping Maejo University
  • Napat Ruangnapakul Maejo University
  • Winitra Leelapattana Maejo University
  • Jirachai Yomkerd มหาวิทยาลัยแม่โจ้

Keywords:

Behavior Motivation, Tourists’ Behavior, Tourists from Guangxi to travel in Thailand

Abstract

With the rapid development of the society and economy of China, the living standard and the environment of people have been improved dramatically, thus their demand for tourism has changed accordingly.

This paper used tourists from Guangxi who travellled in Thailand as the research unit of analysis, carried out a comprehensive analysis of their behavior characteristics. It fulfilled the goal of constructing the factor system with individual behavior as the core, involving demographic, psychological and behavior characteristics. On this basis, the author analyzed the behavior characteristics and behavioral differences of the research objects from three dimensions, namely, psychological factors, characteristics of tourism activities and demography. After mastering the disadvantages and deficiencies of China’s current tourism projects to Thailand, the author put forward corresponding improvement strategies concerning the design and development of tourism products, the construction of tourist destinations and the guidance from the government, aiming to improve the tourism performance and ensure the sustainable and stable development of Guangxi’s tourism to Thailand.

References

Chen S.G. (2019). Research on the Connotative Development of Tourism from the Perspective of Global Tourism. CO-Operative Economy & Science, 20(1), 52-54.

Kanokporn Uttasing. (2017). Research on Perception and Attitude of Tourism Impact of Thai Village Residents. Minzu University of China.

Chien, et al. (2011). The Destination Competitiveness of Kinmen’s Tourism Industry: The Interrelationships Tourist Perceptions, Service Performance, Customer Satisfaction and Sustainable Tourism. Journal of Sustainable Tourism, 19(2), 247-264.

Li R.X. (2008). Thailand’s Tourism Development Experience and Its Reference. Consume Guide, 32(2), 340-351.

Kira bashkirtseva. (2016). Research on the Current Situation and Trend of Tourism Development Between China and Thailand. Harbin Normal University.

Zhang, et al. (2019). Study on the Measures of Developing Tourism Economy in Thailand. Human Resource Management, 13(2), 439-453.

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Published

2023-06-23

How to Cite

Yanping, M., Ruangnapakul, N., Leelapattana, W., & Yomkerd, J. (2023). RESEARCH ON THE TOURISM MOTIVATION OF TOURISTS FROM GUANGXI FOR TRAVELLING IN THAILAND. Journal of MCU Social Science Review, 12(3), 430–446. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/255996

Issue

Vol. 12 No. 3 (2023): Vol.12 No.3 May - June 2023

Section

Research Articles

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