RESEARCH ON THE TOURISM MOTIVATION OF TOURISTS FROM GUANGXI FOR TRAVELLING IN THAILAND
Keywords:
Behavior Motivation, Tourists’ Behavior, Tourists from Guangxi to travel in ThailandAbstract
With the rapid development of the society and economy of China, the living standard and the environment of people have been improved dramatically, thus their demand for tourism has changed accordingly.
This paper used tourists from Guangxi who travellled in Thailand as the research unit of analysis, carried out a comprehensive analysis of their behavior characteristics. It fulfilled the goal of constructing the factor system with individual behavior as the core, involving demographic, psychological and behavior characteristics. On this basis, the author analyzed the behavior characteristics and behavioral differences of the research objects from three dimensions, namely, psychological factors, characteristics of tourism activities and demography. After mastering the disadvantages and deficiencies of China’s current tourism projects to Thailand, the author put forward corresponding improvement strategies concerning the design and development of tourism products, the construction of tourist destinations and the guidance from the government, aiming to improve the tourism performance and ensure the sustainable and stable development of Guangxi’s tourism to Thailand.
References
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