INFLUENCE OF INNOVATION AFFECTING THE COMPETITIVE ADVANTAGE OF THE ELDERLY CARE BUSINESS IN THAILAND
Keywords:
Innovation, Competitive Advantage, Knowledge ManagementAbstract
Objectives of this research article were to: 1. Study opinions on knowledge management, innovation and competitive advantages, 2. Analyze the corroborating elements of knowledge management, innovation and competitive advantage, and 3. Study the causal relationship of knowledge management and innovation influencing the competitive advantage. The quantitative research was used, collecting data by questionnaires with reliability value at 0.983. The data were collected from 220 elderly care business entrepreneurs, using simple random sampling through sampling without replacement and analyzed by frequency distribution, percentage, mean, standard deviation, confirmatory factor analysis and structural equation model analysis. The results were processed by statistical programs.
The results of this study indicated as follows: 1. Entrepreneurs viewed that knowledge management, innovation, and competitive advantage were the most important to the elderly care business. 2. The results of the confirmatory factor analysis revealed that knowledge management, innovation and competitive advantage were structurally correct. 3. Knowledge management had a direct influence on innovation and competitive advantage. Innovation had a direct influence on competitive advantage. And Knowledge management had an indirect influence on competitive advantage with innovation as a transmission variable. The path coefficients were 0.91, 0.41, 0.57, 0.52 respectively.
References
กรมพัฒนาธุรกิจการค้า. (2563). นิติบุคคลประเภท กิจกรรมการดูแลรักษาในสถานที่ที่มีที่พักและมีคนดูแลประจำสำหรับผู้สูงอายุ. สืบค้น 22 เมษายน 2563, จาก https://datawarehouse.dbd.go.th/business/overview/87301
กระทรวงสาธารณสุข. (2560). ปี 61 ไทยก้าวสู่สังคมผู้สูงอายุ. สืบค้น 13 ธันวาคม 2562, จาก http://www.thaihealth.or.th/Content/37506-%E0.html
พูลสุข นิลกิจศรานนท์. (2560). ธุรกิจสถานดูแล...รับคลื่นลูกใหญ่วัยสูงอายุ. สืบค้น 20 พฤศจิกายน 2562, จาก https://www.krungsri.com/bank/getmedia/26 ef1dcc-f6b1-4fad-bf36-aabbdd1e9c52/RI_ 06_Elderly_Care_TH.aspx.
รุ่งรัศมี บุญดาว. (2559). ระบบสารสนเทศเพื่อการจัดการธุรกิจในยุคดิจิทัล. นนทบุรี: ลัคกี้บุ๊คส์.
เลาดอน, เคนเนธ ซีและเลาดอน, เจน พี. (2560). ระบบสารสนเทศเพื่อการจัดการ. แปลจาก Management information systems. แปลโดย สัลยุทธ์ สว่างวรรณ. กรุงเทพฯ: ท้อป.
ศิวะนันท์ ศิวพิทักษ์. (2557). กระบวนการจัดการความรู้และนวัตกรรมส่งผลต่อความอยู่รอดขององค์กรธุรกิจ. สุทธิปริทัศน์, 28(85), 45-60.
ศูนย์วิจัยกสิกรไทย ธนาคารกสิกรไทย. (2561). ธุรกิจศูนย์ดูแลผู้สูงอายุในไทย. สืบค้น 11 มกราคม 2562, จาก https://kasikornbank.com/internationalbusiness/ th/Thailand/IndustryBusiness/Documents/201811_Thailand_Elderly_TH.pdf
องค์การถ่ายทอดความรู้และเป็นส่วนร่วมกับงานวิจัยโปรตอนจากทวีปยุโรป. (2560). ความหมาย Knowledge Management: KM หรือ การจัดการความรู้. สืบค้น 5 มกราคม 2562, จาก http://www.protoneurope.org.
อมรรักษ์ สวนชูผล. (2561). การจัดการธุรกิจการบริการผู้สูงอายุ. วารสารวิจัยและพัฒนาวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ สาขามนุษยศาสตร์และสังคมศาสตร์, 13(1), 146-152.
Amadeo. (2019). What Is Competitive Advantage? Three Strategies That Work: Use These Three Harvard Business School Strategies to Beat Your Competition. Retrieved May 10, 2019, from https://www.thebalance. com/what-is-competitive-advantage-3-strategies-that-work-3305828.
Aziz & Samad. (2016). Innovation and Competitive Advantage: Moderating Effects of Firm Age in Foods Manufacturing SMEs in Malaysia. Procedia Economics and Finance, 35(2016), 256-266.
Chatzoglou, P. & Chatzoudes, D. (2018). The role of innovation in building competitive Advantages: an empirical investigation. European Journal of Innovation Management, 21(1), 44-69.
Czarniewski. (2014). Elements of Knowledge Management Systems of Enterprises. International Journal of Academic Research in Accounting. Finance and Management Sciences, 4(4), 1-8.
Diamantopoulos, A. & Siguaw, A. D. (2000). Introducing LISREL: A guide for the uninitiated. London: Sage Publications.
Distanont, A. & Khongmalai, O. (2018). The role of innovation in creating a competitive advantage. Retrieved May 18, 2019, from http://www.elsevier.com/locate/kjss
Frederiksen, L. (2018). Competitive Strategy for Professional Services. Retrieved May 6, 2019, from https://hingemarketing.com/blog/ story/competitive-strategy-for-professional-services
Furseth, P.I. & Cuthbertson, R. (2016). Innovation in an Advanced Consumer Society Value-Driven Service Innovation. United Kingdom: Oxford University Press.
Hair, J. F. et al. (2010). Multivariate data analysis. (7th ed.). New Jersey: Pearson Prentice Hall.
Hassan, N. & Raziq, A. (2019). Effects of knowledge management practices on innovation in SMEs. Management Science Letters, 9(7), 997-1008.
Katzan H. (2015). Design for Service Innovation. Journal of Service Science (JSS), 8(1), 1-6.
Kaveh, D. et al. (2015). The Relationship between Knowledge Management and Competitive Advantage: A Case Study in Small and Medium-Sized Companies in the Packaging Industry of Khorasan Razavi. European Online Journal of Natural and Social Sciences: Proceedings, 4(1), 650-659.
Lee V.H. et al. (2016). Can competitive advantage be achieved through knowledge management? A case study on SMEs. Expert Systems with Applications, 65(12), 136-151.
Mardani, A. et al. (2018). The Relationship between Knowledge Management and Innovation Performance. The Journal of High Technology Management Research, 29(1), 12-26.
Meihami, B. & Meihami, H. (2013). Knowledge Management a way to gain a competitive advantage in firms (evidence of manufacturing companies). International Letters of Social and Humanistic Sciences, 14(2014), 80-91.
Porter, M.E. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press.
Postolache, A. (2017). 5 Benefits of Knowledge Sharing within an Organization. Retrieved August 23, 2019, from https://www.quandora.com/5-benefits-knowledge-sharing-organization
Rofiaty, R. (2019). The relational model of entrepreneurship and knowledge management toward innovation, strategy implementation and improving Islamic boarding school performance. Journal of Modelling in Management, 14(3), 662-685.
Rouse, M. (2018). Competitive Advantage. Retrieved January 12, 2019, from https://searchcio.techtarget.com/definition/competitive-advantage
Tredgold G. (2018). Innovation is a differentiator. Retrieved May 3, 2019, from https://www.inc.com/gordon-tredgold/4-reasons-why-you-need-to-focus-on-innovation.html
Wahl Z. (2017). Knowledge Management in 2017. Retrieved July 29, 2019, from https://enterprise-knowledge.com/knowledge-management-2017
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Journal of MCU Social Science Review
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
In order to conform the copyright law, all article authors must sign the consignment agreement to transfer the copyright to the Journal including the finally revised original articles. Besides, the article authors must declare that the articles will be printed in only the Journal of MCU Journal of Social Sciences. If there are pictures, tables or contents that were printed before, the article authors must receive permission from the authors in writing and show the evidence to the editor before the article is printed. If it does not conform to the set criteria, the editor will remove the article from the Journal without any exceptions.
