THE MODEL OF MONKS’ BUDDHISM DISSEMINATION IN MULTICULTURAL SOCIETY, NONG CHOK DISTRICT, BANGKOK

Abstract

Objectives of this research article were to study a model of Buddhism dissemination of Buddhist monks in the multicultural society of Nong Chok District, Bangkok Metropolis was conducted with mixed methods: The qualitative method, data were collected from document and from 20 key informants by in-depth-interview. The quantitative method, data were collected from 242 samples with questionnaires and analyzed with statistics of frequency, percentage, mean, and standard deviation. The findings were: 1. Monks had the vision and the concept in using Buddhist principles and methods for developing Buddhism dissemination but the monks seldom disseminate Buddhism through online media and the division of dissemination work was not clear.2. Components of Buddhism dissemination consisted of 2 components: 2.1) Communication components; SMCR, Sender, Message, Channel and Receivers, 2.2) 4 S’s of Buddha’s principles; Santassana, elucidation and verification, Samadapana, incitement to take upon oneself, Samuttejana, encouragement, Sampahansana, filling with delight and joy. 2.3) Awareness in Spreading Buddhism in the multicultural society must be aware of the differences in beliefs and faiths emphasizing the applicable neutral principles that could applied to general receivers. The Sanga Order should apply more PDCA principle, 3. The model of Buddhism dissemination in the multicultural society were preaching, speaking, chanting and religious activities in various occasions such as merit making, ordination, morality teaching in schools and 5 precepts observation.