THE MANAGEMENT OF THE COMMUNITY PRODUCT IN LINE WITH THE BUDDHIST WAY IN KANCHANABURI PROVINCE

Abstract

The research objectives are 1) to study the generality of local products management in Kanchanaburi Province. Secondly is 2) to study for potential approach to develop local products management by using Buddhist ways. and 3) is to propose a method of management the local products by using Buddhist way.

The methodology used in this research are Qualitative Research by documentary analysis cooperated with In-depth Interview from 25key informants andfocus group discussion with 9 experts.

The Research Results

1.Generality of local products management in Kanchanaburi Province can be described into 4 points/aspects which are Strength, Weakness, Problem, and Threat as below explanatory. Strengths are 1)The local products are unique in each area. 2) The variety of material, culture, folk wisdom in the area create a gorgeously modest. 3) The items can be developed to be local tourist market. Weaknesses are 1) Human resources / local workers have no production standard due to they have no use of technology to apply in their production process. 2) The producer cannot create “Product Image” for their items like “Made in Japan”. 3) There is no successor who intend to inherit the local wisdom. Threats are 1) Lacking of Unity in community. 2) Lacking of Support from people in same community. 3) People need to do farming periodically, therefore, no labor to produce the local products to the market continuously. Opportunities are 1) Specific local products are ate from local material, local skill, local life style. 2) The products can be develop to be gift or souvenirs. 3) The products are local handmade showing local wisdom and artistic taste in the area. 4) Reacting to the local tourist policy. Local products management by implementing 4M which are Man, Money, Material and Method. The key success factor is “Man” who implement the 4M in every dimension in managing local products in Kanchanaburi Province.

2.Methodology in managing local products in Kanchanaburi Province by using Buddhist way: There are many Buddhist principles which can be applied to our day-to-day life or even high level management. With only single principle, it can be applied with management system in international range. Research has brought Dharma principle which conform to management system which consist of Human Resource (Man) match with 20 Buddhist moral codes. Money Management match with 14 Buddhist moral codes. Material Management match with 8 Buddhist moral codes. Management match with 21 Buddhist moral codes.

3.Type of managing local products by Buddhist ways by Ittibath Four (path of accomplishment, basis for success) Managing people by Chanta (Passion), for example, the high public charity mind people will have passion to so something aiming for public interest. By Viriya (Attempt), for example, the people in community can stay in their home town work and earn, no need to relocation to somewhere else. By Jitta (Dedication), for example, people will always ready to support others. By Vimangsa (Investigation), for example, people will work accurately, do the assignment as per rules/regulations. In terms of Money Management, by Chanta (Passion), they can list the reasonable price for the product with a mind of dedicating, sharing and honest. By Viriya, people will save up their earning every month. By Jitta, the people will be honest and faithful. By Vimangsa, people will do the book-keeping with neat, tidy and accurately. In terms of Material and Equipment, by Chanta, people will produce the unique local items by local wisdom. By Viriya, people will always maintain their products quality. By Jitta, production will concerned about environment. By Vimangsa, people will not follow the face-pace trend as it is not endure for the product. In terms of Management, by Chanta, it will create unity in the community. By Viriya, the business will be for social interest to the community. By Jitta, know thyself, know ones’ ability, know market strategy. By Vimangsa, learning to know the future trend of the business and prepare team for going further.