Buddha Marketing

Abstract

Found the book "Buddhas Marketing" at a famous bookstore in NIDA academy. The name is interesting because it has the word "Buddhas". It also makes it possible to think further that What about marketing related to Buddhism? Is a question that arises in the mind With a statement covering the front that "The first book that combines two extremes of science, opening a new dimension in marketing to unbeatable success" (Som Sujeera, Anothai Ne, 2015). The interest and curiosity of what the author will write, so do not hesitate to pick up. Come over, read, check and buy When reading to find that there are experts who give praise to many people, such as Associate Professor Dr. Chailert Phichitphonchai (President of Sukhothai Thammathirat Open University) proposes that "... the book" Buddhas Marketing "can capture various moral emotions such as greed, angry, longing to integrate with market principles. Harmoniously and worth following ... "or Associate Professor Dr. Paiboon Sareewiwatthana (Faculty of Business Administration National Institute of Development Administration) and a summary sentence to the book that "... Marketing is a worldly content that revolves around endless passion." Buddha's Marketing "book by Doctor Som and Dr. Anothai is probably a book. Which helps to spark the introduction of the Truth Buddha taught Can be used more in life and business ... "or the words of Professor Thaworn Chotchuen, a famous lecturer "... The secret to success lies in blending the two worlds together When reaching a balance point, it can help create both business and religion for the sustainability .... "Assistant Professor Dr. Suree Khemthong (Chairman of the Management Program Sukhothai Thammathirat Open University) and the introductory sentence in the book "... The book" Buddhas Marketing "integrates a tight knowledge between marketing science and Dharma together interestingly. The content of this book can help develop and create. Knowledge and marketing ideas valuable ... "After reading the testimonials, do not hesitate to buy the book It is for the reason that we are Buddhists with the word "Buddha" or for marketing reasons that are blended perfectly with the cover words. But what is more interesting is to share the story in the book to share it with knowledge, it should be more interesting. Does Buddhism have marketing techniques? Or marketing with emphasis on provocations Stimulating is a matter of desire. That wants people to consume through the "6 Happiness" which consists of provoking, stimulating, so that the "consumers" through "eyes - ears - nose - tongue - body - mind" which is "Phassa" that affects the touch Easily Resulting in stimulation to the decision to consume. According to the techniques and goals of the market So how does Buddhism view this matter? The author of the book has brought both concepts and science to create balance in consumption. Follow the marketing principles consciously. A relaxed attitude towards consumption to become "Conscious consumption" and live life with "happiness" (Peace-Happiness) Under the rules of balance (Middle Way-Balance) in accordance with the Buddhist practices that blend perfectly as well.