The study of Potential for export of OTOP Products in Phranakhon si Ayutthaya

Abstract

The objectives of this research were: to educate the Potential for produce and export of OTOP Products and to study the problems in export of OTOP Products in Phranakhon si Ayutthaya. This research is survey research, testing ๓ groups of OTOP products and government officers from office of Ayutthaya Community Office and Ayutthaya Cooperative Office. The data were collected by questionnaires and focus group. The findings found that OTOP products groups have potential of production and export in high level ( X = 3.83) , the problems in production were in high level ( X = 3.67) and the problems in export were in medium level ( X = 2.87) .Ayutthaya Community Office and Ayutthaya Cooperative Office were supported and prepare OTOP products groups for development. The representation from OTOP groups hope that the officer will help them export OTOP products.