STRATEGIC RESOURCE MANAGEMENT BUILDING ORGANIZATIONNAL COMMITMENT OF THE EMPLOYEES AT SERMSUK PLBLIC LIMITED COMPANY, AUTONG DISTRIC

Abstract

The purposes of the research were to study the motivation factor and the transformational leadership factor affecting organizational commitment of the employees at Sermsuk Public Limited Company in U-Thong branch. The sample consists of 76 employees working in Sermsuk Public Limited Company in U-thong branch who were chosen by stratified random sampling, questionnaires were used as research tools. The statistical analysis of data, percentage, mean, standard deviation, and multiple linear regression analysis. The results showed that the respondents had opinion concerning the motivation factor, the transformational leadership factor and organizational commitment at a high level. The hypothesis testing showed that motivation factor: affiliation or acceptance needs, esteem needs or reputation factor, and security or safety needs affecting organizational commitment of the employees at Sermsuk Public Limited Company in U-Thong branch with predictive power of 60.90 percent, at the statistical significance level of 0.05. The transformational leadership factor: : the inspiration, intellectual stimulation, and idealized influence or leadership affecting organizational commitment of the employees at Sermsuk Public Limited Company in U-Thong branch with predictive power of 61.50 percent, at the statistical significance level of 0.05.