COMMUNICATION FOR CAMPAIGN IN SOCIAL ACTIVITY IN COMMUNITY

Abstract

Communication or public relations from sender to target has different objectives such as to give knowledge, to inform, to entertain, etc. Most objective is to make receivers gain knowledge, attitude and practice which response to issue that the senders desire. However, communication for campaign has objective to persuade target group to respond in term of knowledge, thought, belief and practice. This kind of communication is used with lots of people for benefit which is orderliness or well-being improvement; especially, to use with community people which communication for campaign should analyze from target, environment, strategic planning, material and prepare personnel resources, operate according to plan and evaluate effectively. They will provide successful communication for campaign in community at the end.