TOURISM PROMOTING MODEL OF LOCAL ADMINITRATIVE ORGANIZATION IN THE UPPER CENTRAL

Abstract

The purpose of this research was 1) to study the problems and obstacles
of tourism promotion of local government organization in the upper central region.
3) to present the tourism promotion model of the Upper Central Regional
Administration Organization
This study was a qualitative research. The researcher collected the field
study. The sample was the measurement of the Upper Central Regional
Administration Tourism and Sports Office Tour Operators Academic tourism The
staff and employees involved in tourism promotion were 31 persons / person. The
tools used were in-depth interview, assistant abbot Upper Central Regional
Administration Officer Tourism and Sports Office Tour Operators Travel scholars,
employees, related people And those who have knowledge about the major tourist
attractions and the group discussion of 8 specific groups / people are the clergy,
local authorities, local government, upper central region. Tourism and Sports Office
Tour Operators Travel scholars, employees, related people And those who are
knowledgeable about major tourist attractions. The Findings this research were as follows
1. Tourism promotion problems of the Upper Central Regional
Administration The first problem was the problem of tourism management of the
four provinces, the nature of tourism promotion was not diversified and ineffective.
Engage in less tourism promotion. Thus, it affects the tourism promotion of local
government in the upper central region. And the promotion of tourism is
ineffective.
2. Concepts, theories and Buddhist principles appropriate to promote
tourism. The researcher has adopted the principle of 4 objects to use in this study.
Because of the principle that the use of such principles can respond to the work of
tourism promotion is very good. If the local government and the people
understand the content. It will make the operation of tourism promotion work well.
The foundation of Object 4 is used in the promotion of tourism of the Upper
Central Administrative Organization. Makes the atmosphere work together in a way that is better and better for the organization. And lead to the planning of effective
tourism promotion, because the principle of the 4 sacred objects as a stick to the
spirit of the people and harmonize the people to be harmonious. Make people
think about the right reasons that are beneficial for the good understanding of
everyone in society. Therefore, the introduction of the Sacred Objects 4 to promote
tourism can lead to better tourism policy planning and the effectiveness and
effectiveness of tourism management. The result is good for the administration of
tourism promotion in the local government organization. It also makes the tourism
management system more effective in attracting many local tourists. And it helps
to generate revenue for sustainable tourism development.
3. The tourism promotion model of the local government organization in
the upper central region is divided into 5 forms: 1, tourism promotion scheme of
the local government in the upper central region. Acceleration, Development,
Restoration, Restoration of Heritage and Cultural Assets Form 2 Tourism Promotion
Guidelines of Upper Central Administrative Organization The diversification of
tourism forms. Theme 3 Tourism Promotion Guidelines of the Upper Central
Regional Administration. On the other hand, Create security And to prevent the
tourists. 4. Tourism Promotion Guidelines of the Upper Central Local Administrative
Organization Accelerate the cooperation with other local around the marketing.
Investment and removal of barriers to tourism. Theme 5 Tourism Promotion
Guidelines of the Upper Central Administrative Organization. Tourism management
using aggressive marketing strategies. By creating tourism activities linked to
community businesses. As well as improve the quality of tourism services. Including
local tourism advertising in various formats.