MANAGEMENT OF AYUTTHAYA, UNESCO WORLD HERITAGE CITY FOR CULTURAL TOURISM
Keywords:
Management, Ayutthaya world heritage city, Cultural tourismAbstract
Objectives of this research were to study general conditions of management of Ayutthaya , UNESCO World Heritage City for cultural tourism, affecting factors and an appropriate model for the management, conducted by mixed methods research. Findings were that the general conditions of management of Ayutthaya , UNESCO World Heritage City for cultural tourism was not moderately efficient, still confronted with some problems and obstacles. Many tourist attractions and historic sites were not properly maintained. As for the factors affecting the management were 4 M's and POSDCoRB management principles when integrated with Sappurisadhrama had high level of positive correlation respectively as r = 0.760, 0.947, 0.907 with statistical significant value set at 0.05. The Appropriate models of the management of Ayutthaya, UNESCO World Heritage City revealed 6 model: Tourist attraction management model; Physical management model; Accessibility to tourist attractions model; Participatory model; Responsibility model and Worthiness model.
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