DEVELOPING GUIDELINES FOR PROMOTING OTOP PRODUCTS FOR SOCIETY AT PAK KRET SUB-DISTRICT MUNICIPALITY, NONTHABURI PROVINCE

Abstract

This article aimed to: 1) Study the role of OTOP product promotion for society at Pak Kret Sub-district Municipality. Nonthaburi Province, 2) Study the problems and obstacles in the operation of OTOP product promotion for society at Pak Kret Sub-district Municipality, 3) Study the guidelines for promoting OTOP products for society at Pak Kret Sub-district Municipality Nonthaburi Province. Findings showed that most of the respondents thought that community enterprises should develop products, services, packaging and labels. By communicating the strengths of being Thai or local culture, quality, usability, taste, cleanliness, safety, and convenience. Tourists wanted community enterprises to develop products that preserve local knowledge, Thai culture and the environment. By proposing ways to promote OTOP products for society at the municipality of Pak Kret Nonthaburi Province. Promotion should focus on product quality and packaging As well as communicating the image by advertising and publicizing the products to be more well-known executives and community enterprise members were of different opinions on OTOP products that were needed to be developed in the areas of packaging in line with the opinions of tourists and product variety as a guideline for development for the product to be able to compete in the market.