THE DEVELOPMENT OF CULTURAL TOURISM AT AYUTTHAYA PROVINCE

Abstract

The research is a qualitative research the objectives of this study were 1) to study tourism culture in Ayutthaya. 2) to study the development of cultural tourism consistent with its context of Ayutthaya 3) to offer enriching cultural tourism in the province of Ayutthaya. Data were gathered from in-depth interviews (in-depth interview) from the primary (key informants) by selecting specific (purposive sampling) figure 25 persons analyzing the data obtained from the document, content analysis (content analysis) presents information in a way described in order to categorize the content of the (category) then synthesized. to share issues or issue and explain its contents. the results showed that: 1. the state of cultural tourism in Ayutthaya. for this study were: 1) the tourist sector measure 3). tourism and historical monuments 4) attraction of the palace. 5) the attraction of the museum. and 7) other tourist destinations 2. development of cultural tourism are consistent with the context of the Ayutthaya along the Chao Phraya. including ways to develop tourism and the development of the market or markets in the community 3. enriching tourism. cultural management measures include a tourist principles should guide enriching tourism principles: 1) cultural tourism activities 2) reasonable price 3) the convenience of the location. amenities 4) promotion. 5) training tourism personnel, 6) process, 7) the physical environment 8) the cultural tourism program 9). with the participation of all sectors.