THE INFLUENCE OF TOURIST BEHAVIOR AND TOURISM MANAGEMENT ON TOURIST’S SATISFACTION OF KHMER CIVILIZATION ROUTE

Authors

  • Suwattana Tungsawat Rajamangala University of Technology Isan

Keywords:

tourist behavior, tourism management, tourist satisfaction, tourist behavior, tourism management, tourist satisfaction

Abstract

This study aims 1) to study the influence of tourist behavior and tourism management on tourist satisfaction of Khmer civilization route and 2) to compare the differences in traveling patterns on tourist behavioral, tourism management and tourist satisfaction on the Khmer civil ization route. The data were collected from tourists visiting ecological and historical sites in Khmer civilization area in Nakhon Ratchasima, Chaiyaphum, Buriram and Surin. The questionnaire was used as a tool to collect data. The results were analyzed by frequency, percentage, mean, standard deviation. Then, the hypotheses were tested by structural equation modeling. The results indicate that tourist behavior and tourism management significant influence on tourist satisfaction on Khmer civilization route tourism. In addition, there are a difference between the historical tour and the ecotourism tour. It was found that historical tourist behavior was higher associated with tourism management than that of ecotourism. In order to satisfy tourists and promote tourism on the path of civilization, the relevant agencies should focus on continuously developing a systematic tourism management and public relations. It will enhance the tourism potential.

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Published

2019-06-18

How to Cite

Tungsawat, S. (2019). THE INFLUENCE OF TOURIST BEHAVIOR AND TOURISM MANAGEMENT ON TOURIST’S SATISFACTION OF KHMER CIVILIZATION ROUTE. Journal of MCU Social Science Review, 8(2), 180–191. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/191963